Our story.

From freelance start-up to full service digital agency, to niche Inbound Marketing agency. The team at Done by Friday have literally, done it all.

And, at Done by Friday we like to get things, well, done. We take pride in delivering great Inbound Strategy, creating compelling content and executing outstanding programmes for our clients. You can have all the great ideas and beautiful content in the world – but it’s all a waste of time, unless it actually gets done.

We like to work with clients who share the same appreciation for getting things done as us. If you’re ready to get some serious Inbound Marketing done, then we should talk.

Want to get Inbound Done by Friday? Talk to us



Meet the team.

Boyd Wason
Managing Director

Seeing an opportunity to help brands better utilise digital channels, Boyd started Tango, one of New Zealand’s first full-service digital agencies in 2002. With Done by Friday, he aims to help businesses realise the true potential of digital channels and technologies to achieve hard objectives – produces leads and create sales.
He has developed breakthrough interactive strategies for clients including Heinz Wattie's, Holden, TVNZ, Vero and James Hardies and is recognised as an industry pioneer and leader. Boyd is a former chairman of the DMA eMarketing Council, former DMA board member, has judged the NZ Marketing Associations RSVP and Nexus Awards on numerous occasions, is a former MA Agency Council Executive and has seen gorillas in the wild.

Sonia Slattery
Inbound Marketing Director

Sonia is a highly experienced and versatile digital marketer whose career spans corporate communications management, digital programme design management, a stint as a tech start-up entrepreneur for pluk.com, and now a content marketing evangelist at DBF Digital. From enterprise-scale ecommerce systems to innovative multi-channel campaigns, she has guided, designed and delivered hundreds of digital projects for clients across a broad range of industries. Her strategic vision and a unique ability to bridge marketing, senior management, IT stakeholders and creative teams means she makes projects happen - on time and on budget. Sonia is a former aerobics instructor from the thong leotard era, which gives her the flexibility to chase deadlines during the day and her teenage girls at night.

Bianca Stedman
Senior Writer

Bianca has extensive writing experience for high profile companies such as Vodafone, Tower Insurance, AMP and BNZ amongst many others. Bianca gravitated towards writing as she has a real love for effective communications and ‘plain english’. She’s loving the variety of companies that she’s able to learn about and work with at DBF. Never one to shy away from a challenge, Bianca’s varied history includes being a geologist in Kalgoorlie, swimming with crocodiles in Broome, and a romantic adventure in Rome.

Mark Laurance
Inbound Strategist

Over his seasoned career as an account manager, Mark has collected an eclectic and varied stable of career experiences working both in New Zealand and overseas. Since returning to home to NZ, Mark has developed large scale relationship marketing campaigns with iconic Kiwi brands such as BNZ, Briscoe Group, Qantas and Avis Budget Group. In 2005, Mark won a TV3 game show, what he considers one of his greatest personal achievements to date. Since then, he balances his C-list celebrity status by wearing sunglasses inside and donating any spare change he does not use for parking to a variety of NZ charities. He also celebrated a birthday this year.

Susanne Johnson
Inbound Strategist

Having worked for leading companies like Siemens, Claire’s and Outsmart Games, Susanne has developed an international career creating innovative and highly engaging digital content. She has managed a variety of successful marketing campaigns from the expansion of CRM tools to foreign markets to developing virtual events for popular social gaming community, SmallWorlds. Susanne plans, executes and manages digital campaigns from start to finish and ensures they run on time and on budget. Her innovative and creative approach to marketing is backed by the latest technology and scientific research, giving her the ability to make data-backed recommendations to our clients and take their campaigns to the next level. Oh yeah, she can also speak multiple languages if you’d prefer to communicate in either German or Italian.

Katie Laing
Inbound Strategist

Katie comes to DBF with over 10 years of experience in advertising and marketing. She’s worked with a variety of clients such as Progressive Enterprises, L’Oreal and more recently client side, within the gaming industry. Katie's a keen foodie and dreams of one day visiting a Michelin Star restaurant and meeting Heston Blumenthal to try his desert egg. When Katie's not marketing or dreaming about food she's been known to go fishing for a large snapper or two. Armed with her wide range of skills she's sure to catch more than a few leads for you.

Dani Lydamore
Inbound Strategist

Dani is an inquisitive and analytical professional with a passion for putting theory to practice. She has a comprehensive understanding of digital strategy and inbound marketing from her role at Fortune 500 company Concentrix. Dani has a true talent for using social media and native advertising. She loves to drive results and she is to finding new ways to use what the digital world has to offer to nurture our clients’ online presence. Although young in her years, Dani is a historical restoration enthusiast. She is fascinated with “ancient history” and finds the challenge of refurbishing typewriters pre-dating 1980 greatly rewarding. Her long-term goal is to be featured on televised hit Antiques Roadshow.

Rebekah Possingham
Junior Inbound Strategist

Bek is a creative communications expert, who’s made the smart move of travelling here from her home of South Australia. She’s dabbled in a variety of areas, including television advertising, writing and editing, design, and online art. Always looking for exciting angles and ways of doing things, she’s passionate about helping clients find the right solution for their brand, while sharing her knowledge. Ever the hard-worker Bek also loves everything to be organised, leading to projects being completed on time and an obsessively tidy desk. A less used talent is dancing – a throwback from performing hip-hop in her earlier years. Now though sadly retired, her moves can be seen at parties or in the kitchen, where ‘the wetsuit’ makes a regular appearance.

Carman Kwan
Junior Inbound Strategist

A student of marketing and information systems, Carman started her marketing journey at a small start- up, helping with campaign management and market research. Carman’s passion for digital and social marketing is an ideal fit here at DBF, as she’s loving the opportunity to learn more about inbound every day. A proud holder of Inbound Marketing certification with HubSpot, she has also become an Outbrain certified professional. This has helped Carman greatly to develop her media skills, and overall knowledge as an inbound marketer. Carman has a love of “FRIENDS” (has watched every episode 3 times) and since starting at DBF she’s discovered a great love for wine – something she expresses in both Cantonese and English.

Scott Wheeler
Head Designer

Scott is an experienced creative who has built up a strong visual portfolio. He’s worked on several big international clients including Nike, W.I.R.E.D Magazine, Kiwi Wealth and Professionals Real Estate. Always pushing himself, Scott creates strong design visuals that not only look good but support the concept idea. When he is not at work, Scott enjoys frequenting vinyl record stores without making a purchase and developing his collection of giant pets, which has grown to include two Maine Coon cats and an extra-large bunny rabbit named Dexter.

Jinny Kim
Junior Web Developer / Designer

Jinny is a website and design wiz - using Hubspot she designs, builds and maintains websites using HTML, CSS and JS programming languages. Gaining a degree in Graphic Design, Jinny pursued a further year of study in Web Development. She has a preference for minimal and simplistic design which ties in nicely with her passion for typography and food photography. Combining this with her love for cooking and baking, her long-term goal is to open her own café one day, along with building her own house. Feel free to chat to her in Korean, English and perhaps a little Japanese.

We are New Zealand’s most experienced Inbound Marketers.

Inbound Marketing is a relatively new term for something that here at DBF, we’ve been doing for a long time – connecting our clients with their customers using content that builds relationships and sells.

A few years ago, we were the first to coin the phrase ‘path to purchase’. Now, everyone’s talking about it – content marketing, inbound marketing or lead generation – whatever your choice of terminology.

It’s all about using contagious content to nurture prospect relationships – finding strangers and converting them to delighted customers.

One of our earliest Inbound Marketing programmes was for James Hardie TV Showhomes in the mid-nineties. Unless you weren’t born then or out at the pub every night, this campaign burst from TV screens every evening and drove people to New Zealand’s first ‘extended content’ website.

We engaged writers and photographers who were part of the production team who collaborated on the TVC stories and prepared ‘extended content’ for the website to drive audience engagement and generate leads. Our extended content tapped into the hearts and minds of James Hardie’s ideal customers – inspiring them with design ideas and telling the story of the homeowner, the interior and the exterior of the home. At every stage, people were connected with architects and builders who could help them turn their dreams into reality, and of course, provide James Hardie with hot leads to nurture.

The principles we applied then, still apply today. We plan and create engaging and educational content that resonates with people at the right stage in their purchase process (or buyer’s journey, as we call it today) to generate leads for our clients.

Back in the TV Showhomes days, we had to build this programme from scratch and there was no such thing as social media.

Today, creating, sharing and monitoring content engagement is even more complex as there are so many digital channels available to marketers, which can be overwhelming.

But, armed with a solid Inbound Marketing methodology and the right tools, the time for Content Marketing is absolutely NOW.

We have chosen to become Inbound Marketing specialists. Why? Because it works. It works for us, and it will work for you.

Need more evidence? Here’s some information that explains ‘Why Inbound Marketing?’

What are you waiting for? If you’re looking for the leaders in Inbound Marketing in New Zealand, you’ve come to the right place. We’d love to hear from you.