Thoughts and Curation Blog.

Jan 17

5 Inbound Fundamentals for Marketers

By Boyd Wason Content marketing 0 Comments Click here to read/write comments


If 2017 is your  year to tackle Inbound Marketing, then you've come to the right place. In this article we share our 5 fundamentals of Inbound Marketing - a starting point to get you thinking about what you're doing, or not quite doing right to attract visitors, nurture leads and convert customers for your business.

And if you're looking for the ultimate guide to Inbound Marketing, then you can download our free eBook - Double your lead generation in 30 days!

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Dec 12

Chatterbot! Know your bots from your chats

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments


We’ve landed robots on mars, sent them into the unfathomable depths of the ocean, heck, they even have them scuttling around cleaning swimming pools while you laze poolside with a pina colada. Humans have explored and accomplished so much with robots, yet we’re still to create a robot that can help us keep up with the pace of the modern world. But now there are signs of a revolution—chatbots and messenger apps. Chatbots and messenger apps are the new, unexplored frontier, that is ripe with opportunities and set to boom. Make sure your business is ready for the journey.

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Dec 09

Six gifts for your savvy Marketing Manager

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

The festive season is here and while Marketing Managers are pouring over email distribution lists (and checking them twice), what are the hottest gifts you could slip into their Christmas stocking? There are loads of new tools and gadgets that will give them an insight into the trends and technology of 2017. Check out our top six gifts to buy for your Marketing Manager this Christmas - regardless of whether they’ve been naughty or nice.

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Dec 06

Are you ready for Google’s mobile-first indexing?

By Boyd Wason Content marketing 0 Comments Click here to read/write comments


Good news. If you’ve invested time and energy into your mobile site lately, then you should be in good shape for the latest change that’s about to hit us from Google.

Google’s mobile-first indexing is on the way. Acknowledging that the majority of searches are now happening on mobile devices, Google is changing its algorithm to index mobile pages BEFORE desktop website pages.

In this article we explain why, how and what this means for marketers and business owners who want to ensure their sites stay at the top of the Google game.


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Nov 09

DBF at INBOUND16

By Boyd Wason Content marketing 0 Comments Click here to read/write comments

INBOUND16 Day 03

Today was our third incredible, action-packed day here at INBOUND16! We’re so excited to share our experiences with you.

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Oct 17

DBF takes out global HubSpot Growth Award by exceeding client target by 1,154%

By Boyd Wason Content marketing 0 Comments Click here to read/write comments

HubSpot’s Client Growth Award recognises an agency’s inbound marketing success by highlighting how they helped a client experience rapid growth with inbound marketing practices. HubSpot currently has over 20,000 global customers and 3,100 agency partners who were all eligible to compete for this award.

Gareth Morgan Investments (GMI) is a New Zealand owned and operated investment management business. They needed a better way to get their Private Portfolio and KiwiSaver scheme messages to the right audience, and produce more quality leads for the business. So, they approached Done by Friday to help them develop an Inbound Marketing Strategy to reach and convert a bigger audience.

By working with DBF and HubSpot, GMI was able to shift from a traditional marketing approach to an always on Inbound Marketing one. The results were so spectacular that after just 3 months, all promotional activity for the campaign was paused due to the high influx of leads!

So, how did we do it – in a nutshell?

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Oct 17

Inbound vs. outbound marketing: transforming your marketing strategy.

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments



The face of marketing has changed. As people increasingly turn to the internet to buy, sell and learn more about brands and their products or services, intrusive ‘outbound’ marketing strategies are struggling to deliver.

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Sep 01

Top 5 (see what we did there?) takeaways from our WLG & AKL #KiwiHUG event's

By Boyd Wason Content marketing, #KiwiHUG Events 0 Comments Click here to read/write comments

Over the last few weeks the Done by Friday team, with some help from our friends at Concentrate and HubSpot, have hosted HubSpot User Group (HUG) events in Auckland and our very first Wellywood event - all in an effort to bring together New Zealand’s growing network of inbound marketers.

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Aug 17

Where are you landing?

By Scott Wheeler Insider, Get Stuff Done 0 Comments Click here to read/write comments

Driving traffic is a tricky business.

With so many options, ranging from social media to organic web searches, sending your customers in the right direction can be a crucial part of lead conversion. If the place they land isn't up to par, you may be missing out on a sure thing.

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Aug 09

5 Content Marketing tools you should have been using yesterday...

By Boyd Wason Content marketing 0 Comments Click here to read/write comments

Content is an important part of your marketing strategy. Driving what your customers see on your website, learn about you via your blog, and form first impressions and ongoing opinions, what you have to say can quite literally attract customers or drive them away.

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