Thoughts and Curation Blog.

Sep 01

Top 5 (see what we did there?) takeaways from our WLG & AKL #KiwiHUG event's

By Boyd Wason Content marketing, #KiwiHUG Events 0 Comments Click here to read/write comments

Over the last few weeks the Done by Friday team, with some help from our friends at Concentrate and HubSpot, have hosted HubSpot User Group (HUG) events in Auckland and our very first Wellywood event - all in an effort to bring together New Zealand’s growing network of inbound marketers.

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Aug 17

Where are you landing?

By Scott Wheeler Insider, Get Stuff Done 0 Comments Click here to read/write comments

Driving traffic is a tricky business.

With so many options, ranging from social media to organic web searches, sending your customers in the right direction can be a crucial part of lead conversion. If the place they land isn't up to par, you may be missing out on a sure thing.

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Aug 09

5 Content Marketing tools you should have been using yesterday...

By Boyd Wason Content marketing 0 Comments Click here to read/write comments

Content is an important part of your marketing strategy. Driving what your customers see on your website, learn about you via your blog, and form first impressions and ongoing opinions, what you have to say can quite literally attract customers or drive them away.

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Jul 13

AKL Event: Grow with HubSpot

By Boyd Wason Form or Function, World Gone Digital, Content marketing 0 Comments Click here to read/write comments


As modern marketers, we’re more responsible for organisational growth than ever before. 

If you’re tasked with growing your website traffic, increasing the quality and quantity of leads that you pass to your sales team and driving your sales revenue targets, then the upcoming Auckland Grow With HubSpot event is for you! 

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Jul 01

DBF and a smart inbound marketing strategy helped GMI exceed targets by 1,254%

By Boyd Wason Case Studies 0 Comments Click here to read/write comments

When Gareth Morgan Investments (GMI) approached Done by Friday to help implement a content marketing strategy for its private wealth division, it was the beginning of a new era of marketing for the business.

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Jun 28

Are email newsletters killing your open rates?

By Boyd Wason World Gone Digital 5 Comments Click here to read/write comments

E-newsletters are one of the most common types of emails to send, but they are actually some of the hardest to do right. Their traditionally low open rates and even lower response rates have many digital marketers predicting that e-newsletters will go the way of the dinosaurs. And that will be the case – if we don’t evolve our strategies.

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Jun 02

Tired of unanswered calls? Write CTAs that work.

By Boyd Wason Content marketing 0 Comments Click here to read/write comments

Your web presence is strong, your traffic is consistent, but your leads still aren't converting. What’s going wrong?

Although it's compelling to spend days on end analysing every facet of your marketing strategy to find the missing link, the answer is probably simpler than you think – your calls to action.

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Apr 18

Give them something they can't ignore

By Boyd Wason Form or Function, Content marketing 0 Comments Click here to read/write comments

Without letting potential customers know what you can do, who will be interested in your company?

The offers you provide to web users can make a huge difference; the more engaged customers you have, the more likely you are to build a loyal fan base, drive sales, and grow revenue.

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Mar 22

Auckland #KiwiHUG recap: 15 March 2016

By Boyd Wason World Gone Digital, Content marketing 0 Comments Click here to read/write comments

Pizza + Good Conversation - (Beer) x Donuts = A Successful #KiwiHUG!

It was great to see so many people navigate their way through the unforeseen construction work on Pakenham Street to get to our first event of the year. While we may have missed the beer, we hope you all enjoyed the donut supplements and were able to take at least one Ah-ha! a moment back to the office with you.

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Feb 24

Social Marketing 101: Making the most of Facebook and LinkedIn

By Susanne Johnson Form or Function, Get Stuff Done 0 Comments Click here to read/write comments

Social media is a driving force in marketing today, but it wasn't always.

Social media's early history was all about connecting with friends; where the idea of "sharing" was limited to a comment on a friend's My Space page or live journal entry.

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