Over the last few weeks the Done by Friday team, with some help from our friends at Concentrate and HubSpot, have hosted HubSpot User Group (HUG) events in Auckland and our very first Wellywood event - all in an effort to bring together New Zealand’s growing network of inbound marketers.
Thoughts and Curation Blog.
Driving traffic is a tricky business.
With so many options, ranging from social media to organic web searches, sending your customers in the right direction can be a crucial part of lead conversion. If the place they land isn't up to par, you may be missing out on a sure thing.
Content is an important part of your marketing strategy. Driving what your customers see on your website, learn about you via your blog, and form first impressions and ongoing opinions, what you have to say can quite literally attract customers or drive them away.
As modern marketers, we’re more responsible for organisational growth than ever before.
If you’re tasked with growing your website traffic, increasing the quality and quantity of leads that you pass to your sales team and driving your sales revenue targets, then the upcoming Auckland Grow With HubSpot event is for you!
When Gareth Morgan Investments (GMI) approached Done by Friday to help implement a content marketing strategy for its private wealth division, it was the beginning of a new era of marketing for the business.
E-newsletters are one of the most common types of emails to send, but they are actually some of the hardest to do right. Their traditionally low open rates and even lower response rates have many digital marketers predicting that e-newsletters will go the way of the dinosaurs. And that will be the case – if we don’t evolve our strategies.
Your web presence is strong, your traffic is consistent, but your leads still aren't converting. What’s going wrong?
Although it's compelling to spend days on end analysing every facet of your marketing strategy to find the missing link, the answer is probably simpler than you think – your calls to action.
Without letting potential customers know what you can do, who will be interested in your company?
The offers you provide to web users can make a huge difference; the more engaged customers you have, the more likely you are to build a loyal fan base, drive sales, and grow revenue.
Pizza + Good Conversation - (Beer) x Donuts = A Successful #KiwiHUG!
It was great to see so many people navigate their way through the unforeseen construction work on Pakenham Street to get to our first event of the year. While we may have missed the beer, we hope you all enjoyed the donut supplements and were able to take at least one Ah-ha! a moment back to the office with you.
Social media is a driving force in marketing today, but it wasn't always.
Social media's early history was all about connecting with friends; where the idea of "sharing" was limited to a comment on a friend's My Space page or live journal entry.