Content Marketing Stats - HubSpot State of Inbound

Boyd Wason by Boyd Wason  /  Jun 24, 2015 11:06:00 AM  /  Content marketing, Inbound Marketing

HubSpot state of inbound

For the past seven years, HubSpot has undertaken its State of Inbound research and this year, for the first time, APAC will be included.

HubSpot's State of Inbound Reports are comprehensive annual overviews on how the Content Marketing (or 'Inbound' as HubSpot defines it) industry is evolving and how companies around the globe are shifting the way they are marketing.

The reports always include great insights and takeaways, and you'll often find us referring to State of Inbound research in our blogs, like last year's Top 7 Content Marketing Trends.

An example of a key insight from the 2014/15 State of Inbound report is that companies that blog are 13x more likely to generate a positive marketing ROI. Also, companies that have experienced past success with Inbound are pouring in more budget than ever to scale up their efforts.

The report also answers questions such as:

  • What do the highest performing Inbound marketers have in common?
  • What can you do today to generate more budget for next year?
  • What skills do the next generation of Inbound marketers require?

With the inclusion of APAC in this year's report, it's our chance to contribute and help fellow marketers in the region better understand content marketing and how we rank against other more developed markets.

Please complete this 15-minute survey to help APAC marketers better understand Content Marketing. In appreciation, HubSpot will send you the results as soon as they're released later this year.

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