Google has done it again. Changed their search algorithm. The new 'Hummingbird' algorithm may have already affected 90% of search queries and this means businesses of all sizes need to re-evaluate their SEO strategies.
Business owners and marketers can't ignore or delegate online activity to those who are immersed in technology or fill online material with buzzwords. Now more than ever SEO must focus on creating engaging, well written content, that is relevant to target audiences and tailored appropriately for each delivery channel.
How Google’s Hummingbird algorithm could change marcomms hiring
by The Wall | 17 June, 2014
How a brand manages its digital output is rapidly becoming the single most important challenge for comms teams to deal with. The days of the old fashioned press release may not be completely over, but it is now just one of the ways businesses can reach their target audience, along with blogs, advertorials and of course social media, writes Julia Meighan. And as technology has evolved, marcomms professionals have had to face a number of different challenges in order to move with the times. Perhaps the greatest example in recent years has been the development of SEO strategies. In the past, the dominance of Google has led to a number of brands incorporating as many “keywords” as possible into their digital content, ensuring they are high enough on any search list. This may have been a successful strategy in the past, but things have been changing in recent years thanks to the introduction of Google’s Panda and Penguin algorithms, designed to promote original content over duplicated sites. And with the development of the latest Hummingbird algorithm, this is due to change again.
What is Google Hummingbird? Hummingbird is the name of Google’s new algorithm which answers longer and more complex search queries. The system takes into account spelling and synonyms and is designed to understand context and intent rather than simply relying on keywords ...