The Art and Science of Content Marketing

Boyd Wason by Boyd Wason  /  May 28, 2015 2:09:00 PM  /  Content marketing, Inbound Marketing, marketing automation

The art and science of content marketingDeveloping an effective content marketing strategy is both an art and a science. The art comes from having a passionate team of individuals who have a proven track record creating content marketing programmes that deliver business results. When it comes to the science, it's about having the best marketing technology tools to deliver the strategy.

For us one of the best tools is HubSpot. With over 13,500 customers in 90 countries HubSpot provides just about everything we need out of the box to implement and maintain a content marketing programme. With baked-in functionality, process automation tools and advanced security features - HubSpot enables us to deliver real results, really fast, from a single safe environment.

So we’re proud to be hosting the New Zealand HubSpot Users Group Event (Kiwi HUG) in Auckland on the 16th June. 

The Kiwi HUG enables local content marketers to stay connected with like-minded professionals and keep up to date with all things HubSpot. In this second New Zealand HUG, a panel of leading local and overseas content marketers will look at the expansion of Content Marketing globally and in New Zealand.

Kiwi HUG Content Marketing Event

Who needs to attend?

Anyone who is interested in learning more about Content Marketing or HubSpot, or anyone keen to connect with the HubSpot User community.

What you will get?

A global perspective of Content Marketing from HubSpot

  • Local case studies from two of the best Content Marketing Agencies in NZ 
  • Networking with other Content Marketers and HubSpot users. 
This event will provide insights and experience from the cold face. You will get an opportunity to meet and network with other HubSpot users and find out how others are using Content Marketing tools like HubSpot.
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