Ask any marketer for a list of the tools they work with on a daily basis, and the majority will roll off a list of technologies such as a website CMS, the company CRM, an email tool, individual social channels, social media monitoring tools and Google Analytics - to name a few.
But, here’s the thing. Shouldn’t you be, you know…marketing?
If you’re serious about lead generation, you need to get serious about the tools you use to support this strategy. The right software makes it easier to get the work done efficiently and measure the results, so you can get on with delivering the strategy.
Today, powerful marketing automation technologies like Marketo, HubSpot, Oracle Marketing Cloud and InfusionSoft manage previously disparate marketing disciplines and channels. It has never been easier and more efficient to attract visitors, convert and close leads, and delight customers.
So, what should you look for in a good Inbound Marketing automation solution?