How does Inbound
Where online advertising interrupts customers as they browse the web and consume content, Inbound Marketing is all about delivering ‘on a platter’ the content people are looking for, at exactly the right time they are looking for it.
- It has a well-defined purpose
- It answers their questions about your product
- It informs and educates
- It inspires and reinforces your brand
- It comes in many forms: video, text, infographics etc.