Inbound Marketing.

We are Inbound Marketing Specialists.

Inbound Marketing helps you attract prospects to your digital content, convert them into leads, and nurture them to become customers and raving fans – without interrupting them!

Want a piece of this for your business? Then read on…

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What is Inbound Marketing?

  • Inbound marketing focuses on attracting customers using content and communications that are relevant and helpful — and stay well away from being interruptive.
  • With inbound marketing, the people that you are targeting (your potential customers) find your business through blogs, search engines, and social media.
  • It’s different to outbound marketing, as inbound marketing doesn’t need to fight for the attention of potential customers.
  • Inbound marketing brings in qualified prospects and builds credibility and trust in your business by using content created to address the problems and needs of your ideal customers.
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How we do Inbound at DBF

  • Inbound Marketing lets people discover your content at the exact right time that they need it, by nurturing them through a journey which will reach them much sooner than traditional marketing would.
  • By using Inbound Marketing methodology, we can recognise what people are looking for before they are aware of what their issues are, and before they understand the solutions available to them. We then nurture people through the decision stages of their research, using compelling content, until they become major fans of your business and what you’re offering.
  • Understanding your personas (your target customers) and their buyer journeys is key to the success of Inbound Marketing methodology. It means we can identify the topics and types of content that will attract them to your website and when they get there, they’ll be more willing to give you their name and email address to get your content, because it helps solve their problems.

Our Inbound Marketing Methodology.

  • ATTRACT

    Attract strangers to your content through social media, blogging and carefully selected paid media channels.

  • CONVERT

    Convert visitors into leads by creating compelling content that solves their problems, so they are willing to exchange their email address to get it.

  • CLOSE

    Nurture leads with relevant content to allow them to evaluate your products and services, and when they’re ready, make them an offer to join you.

  • DELIGHT

    Continue to provide helpful content to surporse and delight throughout the sales and onboarding process.

From Our Blog.

Video in Email just got Real.

We’ve talked before on our blog about how the rise in video technology should be a key focus in your 2017 marketing strategy. And now with Apple enabling video playback within Apple Mail, it’s...

Persona Power

Here at DBF we’ve used personas for many years to help us design digital campaigns that resonate with the target audience. Now, helping our clients understand and develop personas is a vital first...

4 key metrics to supercharge your Inbound Marketing strategy

It can be hard juggling the day to day demands of business while still paying close attention to your inbound marketing strategy - especially when it comes to analysing your ROI. If you feel this...