Marketing Automation.

We are Marketing Automation Specialists.

If you’re serious about lead generation, you need to get serious about the tools you use to support this strategy. The right software makes it easier to get the work done efficiently and measure the results, so you can get on with delivering the strategy.

Read on to find out why marketing automation technology is your recipe for results…

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What is Marketing Automation?


Ask any marketer for a list of the tools they work with on a daily basis, and the majority will roll off a list of technologies such as a website CMS, the company CRM, an email tool, individual social channels, social media monitoring tools and Google Analytics - to name a few. 


But, here’s the thing. Shouldn’t you be, you know…MARKETING?

If you’re serious about lead generation, you need to get serious about the tools you use to support this strategy. The right software makes it easier to get the work done efficiently and measure the results, so you can get on with delivering the strategy.

Today, powerful marketing automation technologies like Marketo, HubSpot, Oracle Marketing Cloud and InfusionSoft manage previously disparate marketing disciplines and channels. It has never been easier and more efficient to attract visitors, convert and close leads, and delight customers.

So, what should you look for in a good Inbound Marketing Automation solution?

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Not sure how to work out your Marketing Automation needs? Get an obligation-free Marketing Automation assessment.

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How to select a Marketing Automation Platform.

  • REACH

    A marketing automation solution should enable you to reach out to the people who need your products and services in the right digital places.

  • RESPONSE

    Every response should be able to be recorded and tracked. From looking at a web page, to clicking on a banner or downloading an attachment, a marketing automation solution should allow you to see every interaction a person has with your brand online.

  • RELATIONSHIP

    A good marketing automation system should allow you to build a relationship with people through the interactions they have with you online. If they’ve downloaded your eBook before, don’t show it to them again. Why not give them something else they will value, or ask them to tell you what they thought about it?

  • REVENUE

    The role of the Inbound Marketing automation system is to attract, nurture and convert leads into sales. Lead nurturing must feed sales.

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