Watch the Scenery

air-n
“Watch the scenery, not the meter.”

Brief:
Promote Air New Zealand Taxis to Air New Zealand domestic travellers.

Challenge:
Create messaging that could be used across Air New Zealand’s owned media, particularly on-screen in domestic flights.

Response:
By showcasing New Zealand’s natural beauty, we encouraged passengers to take an Air New Zealand taxi, sit back, relax and watch the scenery, not the meter.

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  • Art Direction
  • Film