Fantastic Freeway

Air nz fantasticfreeway

air nz
“The Fantastic New Zealand Freeway.”

Brief:
Create an interactive event finder to connect Air New Zealand customers with ancillary services (rental cars and accommodation) around the RWC.

Challenge:
This was a blue-sky project to reinvent the customer experience when in the discovery, planning and booking phases of going on holiday.

Response:
We launched a 12 month social media & search optimisation campaign for Air New Zealand Rental Cars that tracked the journeys of two free rental cars – one named Jeffree and other named Freeona.  Customers were given the free car on the basis that they snapped pics from the road on the in-car Android phone which was loaded with a purpose built travel app (designed and developed by us) that automatically posted content to Google and to the Freeway website.

GET IN TOUCH

  • Art Direction
  • Form or Function
  • Web Development