Localising the brand

panasonic-Social-Media

panasonic

Brief:
Create a social media presence for a prominent international brand.

Challenges:
How do you develop a relevant, authentic, local social media presence for such a big, established brand on a limited budget.

Response:
Bring together local, iconic landscapes with the products that capture them, and let the people do the talking.

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  • Art Direction
  • Photography
  • Typography