My Brick Story

Mybrickstory

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“Taking style to new heights.”

Brief:
Develop a consumer campaign to drive brand awareness of the Austral Bricks brand and demonstrate the brands commitment to style, design and innovation.

Challenge:
Make bricks sexy and create SEO love for the main product promoted – Austral Bricks.

Response:
Tango developed a multi-channel brand campaign to meet the brief, which included above the line print adverts showcasing high-profile Australian design/style icons.  The media directed people to a microsite that expanded on each celebrity’s ‘style and substance’ story, and profiled the bricks used in each shoot, in turn leading the user to find out more about the products.

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  • Art Direction
  • Copywriting
  • Film
  • Typography
  • Web Development