Our Team.

  • Boyd Wason

    Managing Director

    Seeing an opportunity to help brands better utilise digital channels, Boyd started Tango, one of New Zealand’s first full-service digital agencies in 2002. With Done by Friday, he aims to help businesses realise the true potential of digital channels and technologies to achieve hard objectives – produces leads and create sales.
He has developed breakthrough interactive strategies for clients including Heinz Wattie's, Holden, TVNZ, Vero and James Hardies and is recognised as an industry pioneer and leader. Boyd is a Marketing Asociation board member, has judged the NZ Marketing Associations RSVP and Nexus Awards on numerous occasions,and has seen gorillas in the wild.

  • Sonia Slattery

    Inbound Marketing Director

    Sonia is a highly experienced and versatile digital marketer whose career spans corporate communications management, digital programme design management, a stint as a tech start-up entrepreneur for pluk.com, and now a content marketing evangelist at DBF Digital. From enterprise-scale ecommerce systems to innovative multi-channel campaigns, she has guided, designed and delivered hundreds of digital projects for clients across a broad range of industries. Her strategic vision and a unique ability to bridge marketing, senior management, IT stakeholders and creative teams means she makes projects happen - on time and on budget. Sonia is a former aerobics instructor from the thong leotard era, which gives her the flexibility to chase deadlines during the day and her teenage girls at night.

  • Kelsey Dinan

    Content Manager

    Kelsey started in marketing after she realised a career in PR meant she’d have to give all the cool stories to someone else to write instead of getting to create them herself. She found her passion for content in a Boston marketing agency which then led her to an opportunity to travel 23 hours to try things out here in New Zealand. She loves writing, but just as much, she loves dogs.

  • Anna Burda

    Delivery Manager / Technical Business Analyst

    With a degree in Physics and Masters in Economics and Enterprise business, plus five years of international marketing and project management experience, Anna comes to DBF with one impressive resume. Working in Israel, Russia and New Zealand, her career has taken her around the world. When she’s not managing projects, Anna enjoys skiing in the winter, diving in the summer, in fact, she has an open water diving certificate!

  • Ritu Rai

    Digital Media Expert

    Ritu comes to DBF with a graduate degree in IT Computing and Aviation. But her real passion is everything about digital - she has more than eight years of experience working with major global agencies. As if her experience isn’t impressive enough, Ritu also won a 2018 Google Specialist Award (trophy and all)! She’s a self-proclaimed shoeaholic who also enjoys dancing, travelling and her husband, of course.

  • Susanne Johnson

    Inbound Strategist

    Having worked for leading companies like Siemens, Claire’s and Outsmart Games, Susanne has developed an international career creating innovative and highly engaging digital content. She has managed a variety of successful marketing campaigns from the expansion of CRM tools to foreign markets to developing virtual events for popular social gaming community, SmallWorlds. Susanne plans, executes and manages digital campaigns from start to finish and ensures they run on time and on budget. Her innovative and creative approach to marketing is backed by the latest technology and scientific research, giving her the ability to make data-backed recommendations to our clients and take their campaigns to the next level. Oh yeah, she can also speak multiple languages if you’d prefer to communicate in either German or Italian.

  • Katie Grant

    Inbound Strategist

    After earning her degree in Communication and certificate of Applied Film Production, Katie pursued a rather impressive career path. She started in PR before moving on to film production working as a producer and art assistant. But her love for learning about new tech and how they shape everyday experiences for consumers and business owners finally led her to content marketing… and us! In her downtime, Katie enjoys getting crafty with watercolours, listening to podcasts, chasing puppies and relaxing with yoga!

  • Tom Maden

    Inbound Strategist

    For the last seven years, Tom had been working as an account manager in London, running digital marketing campaigns for some of the area’s top restaurant brands. Forming relationships and getting creative with data to develop cool campaigns drive Tom day in and out. Despite being a self-proclaimed townie, he moved to NZ to pursue an outdoors lifestyle. He’s gradually working his way around the golf courses and welcomes any pointers on how to improve his game.

  • Edward Martin

    Inbound Strategist

    Edward’s professional experience has taken him all around the world. For the last couple of years he’s been an account manager in Brazil. He’s well versed in marketing now, but when he was at uni, he received a Bachelor of Arts, taking interest in studies like jazz composition. He knows a couple of instruments too - these days, Edward plays clarinet, guitar, piano, bass, ukelele or whatever instrument he can get his hands on.

  • Rebecca Rea

    Inbound Strategist

    Raised here in Auckland and graduating from AUT with a Marketing and Hospitality degree, it’s safe to say Rebecca (Becca for short) knows what Kiwis are after. Not to mention, she’s had an impressive digital marketing career working with Bauer Media, TV3, and Jetstar. She’s always learning and hunting for the best way to help clients produce the best possible campaigns and results. When Becca isn’t working, you can find her on the beach, travelling or binge-watching food documentaries.

  • Harris Upham

    Inbound Executive

    Harris has been a marketer in the making since uni. After majoring in marketing and earning a degree in business, he landed his first job at an email marketing agency. That's where his passion for paid digital media and inbound marketing really took off. When Harris isn’t working to transform his client’s business, he’s unwinding by watching the NBA. Ask him about his favourite team, the Jazz!

  • Claudia Limaco

    Inbound Executive

    Claudia is highly passionate about marketing - she was a double major in Marketing and Event Management at AUT and has held a number of jobs in the industry around Auckland. She finds there’s never a dull moment in marketing. Fun fact about Claudia: she was born in New Zealand but both her parents are Peruvian so she’s fluent in Spanish! She loves (like, loves) dogs and dancing at a good festival, especially if Beyonce is there.

  • Rebecca Hill

    Inbound Executive

    Rebecca earned her Master’s degree in advertising at the University of Texas in Austin and has been in New Zealand since 2016. She has worked at TVNZ and advertising agencies right here in Auckland. She's particularly motivated and interested by the changes in consumer behaviour and how digital marketing is developing to adapt. When Becky isn’t working, she’s off travelling as she loves exploring new countries. She’s fluent in Swedish and is currently trying to master Spanish.

  • Jinny Kim

    Digital Designer

    Jinny is a website and design wiz - using Hubspot she designs, builds and maintains websites using HTML, CSS and JS programming languages. Gaining a degree in Graphic Design, Jinny pursued a further year of study in Web Development. She has a preference for minimal and simplistic design which ties in nicely with her passion for typography and food photography. Combining this with her love for cooking and baking, her long-term goal is to open her own café one day, along with building her own house. Feel free to chat to her in Korean, English and perhaps a little Japanese.

  • Peter Marek

    Digital Designer

    Peter attended uni in Canberra, earning his Bachelors in graphic design with a major in Media and Communications. Since then, he’s been working all around the world in Australia, UK and NZ. He enjoys seeing how graphic design varies in different regions around the world, and loves to see his work helping businesses. When he isn’t working you can see him running around Auckland. He also enjoys hiking, so much that he did the Mt Everest Base Camp last year, and hopes to do Mt Kilimanjaro soon!

  • Gail Cooke

    Accountant / Office Manager

    Gail is our guru for all things accounts and office management related. She's hands on in charge of all of DBF's financial and administration tasks - from accounting, debtor and creditor management and IRD statutory requirements to ordering supplies and keeping us all going! When Gail was a young chook she started out in the fashion industry but the pull of accounting was too strong. From the high life of the fashion industry, Gail then worked as a junior accountant for an accounting firm Gosling Chapman while studying Diploma in Business (Accounting) at AUT. Ten years ago Gail started working part time as a self employed accountant - getting her first gig with Sonia and Boyd! Here she is still going strong now at DBF. Gail is a keen traveller and she takes off with her family every chance she gets, both here and overseas. She also joins our gang of multi-language speakers, adding Filipino and Spanish to the mix.

We are New Zealand’s most experienced Inbound Marketers.

Inbound Marketing is a relatively new term for something that here at DBF, we’ve been doing for a long time – connecting our clients with their customers using content that builds relationships and sells.

A few years ago, we were the first to coin the phrase ‘path to purchase’. Now, everyone’s talking about it – content marketing, inbound marketing or lead generation – whatever your choice of terminology.


It’s all about using contagious content to nurture prospect relationships – finding strangers and converting them to delighted customers.

One of our earliest Inbound Marketing programmes was for James Hardie TV Showhomes in the mid-nineties. Unless you weren’t born then or out at the pub every night, this campaign burst from TV screens every evening and drove people to New Zealand’s first ‘extended content’ website.

We engaged writers and photographers who were part of the production team who collaborated on the TVC stories and prepared ‘extended content’ for the website to drive audience engagement and generate leads. Our extended content tapped into the hearts and minds of James Hardie’s ideal customers – inspiring them with design ideas and telling the story of the homeowner, the interior and the exterior of the home. At every stage, people were connected with architects and builders who could help them turn their dreams into reality, and of course, provide James Hardie with hot leads to nurture.

The principles we applied then, still apply today. We plan and create engaging and educational content that resonates with people at the right stage in their purchase process (or buyer’s journey, as we call it today) to generate leads for our clients.

Back in the TV Showhomes days, we had to build this programme from scratch and there was no such thing as social media.


Today, creating, sharing and monitoring content engagement is even more complex as there are so many digital channels available to marketers, which can be overwhelming.

But, armed with a solid Inbound Marketing methodology and the right tools, the time for Content Marketing is absolutely NOW.

We have chosen to become Inbound Marketing specialists. Why? Because it works. It works for us, and it will work for you.

Need more evidence? Here’s some information that explains ‘Why Inbound Marketing?’

What are you waiting for? If you’re looking for the leaders in Inbound Marketing in New Zealand, you’ve come to the right place. We’d love to hear from you.

 

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