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    • Boyd Wason


      Seeing an opportunity to help brands better utilise digital channels, Boyd started Tango, one of New Zealand’s first full-service digital agencies in 2002. With Done by Friday, he aims to help businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads and create sales.
He has developed breakthrough interactive strategies for clients including Heinz Wattie's, Holden, TVNZ, Vero and James Hardies and is recognised as an industry pioneer and leader. Boyd is a Marketing Asociation board member, has judged the NZ Marketing Associations RSVP and Nexus Awards on numerous occasions...and has seen gorillas in the wild.

    • Sonia Slattery


      Sonia is a highly experienced and versatile digital marketer whose career spans corporate communications management, digital programme design management, a stint as a tech start-up entrepreneur for pluk.com, and now a content marketing evangelist at DBF Digital. From enterprise-scale ecommerce systems to innovative multi-channel campaigns, she has guided, designed and delivered hundreds of digital projects for clients across a broad range of industries. Her strategic vision and a unique ability to bridge marketing, senior management, IT stakeholders and creative teams means she makes projects happen - on time and on budget. Sonia is a former aerobics instructor from the thong leotard era, which gives her the flexibility to chase deadlines during the day and her teenage girls at night.

    • Rory Wyatt


      Rory studied Business Management and Marketing and has been managing sales and marketing teams for 15 years. A hard worker, he’s also started various businesses within that time - hence his passion for business, marketing and improving the customer experience. An adventurer by heart, he would be happiest eating scorpions in Asia or hanging with Orcas in Alaska (again). And yes, if you detect an accent, he is South African!

    • Anna Burda

      Delivery Manager / Technical Business Analyst

      With a degree in Physics and Masters in Economics and Enterprise business, plus five years of international marketing and project management experience, Anna comes to DBF with one impressive resume. Working in Israel, Russia and New Zealand, her career has taken her around the world. When she’s not managing projects, Anna enjoys skiing in the winter, diving in the summer, in fact, she has an open water diving certificate!

    • Kelsey Dinan

      Content Manager

      Kelsey started in marketing after she realised a career in PR meant she’d have to give all the cool stories to someone else to write instead of getting to create them herself. She found her passion for content in a Boston marketing agency which then led her to an opportunity to travel 23 hours to try things out here in New Zealand. She loves writing, but just as much, she loves dogs.

    • Peter Marek

      Digital Designer

      Peter attended uni in Canberra, earning his Bachelors in Graphic Design with a major in Media and Communications. Since then, he’s been working all around the world in Australia, UK and NZ. He enjoys seeing how graphic design varies in different regions around the world, and loves to see his work helping businesses. When he isn’t working you can see him running around Auckland. He also enjoys hiking, so much that he did the Mt Everest Base Camp last year, and hopes to do Mt Kilimanjaro soon!

    • Ariel Cerda


      Ariel travelled the distance to be with the team here at DBF… he’s come all the way from Chile. He is a User Interface Designer and has been for over seven years. He’s dabbled in a range of areas including education and software development. Of course, Ariel is always curious to learn more - that’s why he’s now expanding his skills to front end design! When Ariel isn’t working you can see him going for a run around Ponsonby.

    • Tom Maden

      Growth Partner

      For the last seven years, Tom had been working as an account manager in London, running digital marketing campaigns for some of the area’s top restaurant brands. Forming relationships and getting creative with data to develop cool campaigns drive Tom day in and out. Despite being a self-proclaimed townie, he moved to NZ to pursue an outdoors lifestyle. He’s gradually working his way around the golf courses and welcomes any pointers on how to improve his game.

    • Rebecca Rea

      Growth Partner

      Raised here in Auckland and graduating from AUT with a Marketing and Hospitality degree, it’s safe to say Rebecca (Becca for short) knows what Kiwis are after. Not to mention, she’s had an impressive digital marketing career working with Bauer Media, TV3, and Jetstar. She’s always learning and hunting for the best way to help clients produce the best possible campaigns and results. When Becca isn’t working, you can find her on the beach, travelling or binge-watching food documentaries.

    • Edward Martin

      Growth Partner

      Edward’s professional experience has taken him all around the world. For the last couple of years he’s been an account manager in Brazil. He’s well versed in marketing now, but when he was at uni, he received a Bachelor of Arts, taking interest in studies like jazz composition. He knows a couple of instruments too - these days, Edward plays clarinet, guitar, piano, bass, ukelele or whatever instrument he can get his hands on.

    • Harris Upham

      Growth Partner

      Harris has been a marketer in the making since uni. After majoring in marketing and earning a degree in business, he landed his first job at an email marketing agency. That's where his passion for paid digital media and inbound marketing really took off. When Harris isn’t working to transform his client’s business, he’s unwinding by watching the NBA. Ask him about his favourite team, the Jazz!

    • Claudia Limaco

      Growth Partner

      Claudia is highly passionate about marketing - she was a double major in Marketing and Event Management at AUT and has held a number of jobs in the industry around Auckland. She finds there’s never a dull moment in marketing. Fun fact about Claudia: she was born in New Zealand but both her parents are Peruvian so she’s fluent in Spanish! She loves (like, loves) dogs and dancing at a good festival, especially if Beyonce is there.

    • Lea Martinez


      Lea got her career in marketing started in AUT where she got her Bachelors degree in Business majoring in Marketing and International Business. She first practised marketing at her Employment Brand internship at The Warehouse Group. As for the ‘International’ part of her degree, Lea sent herself on over to Korea where she learned “survival Korean”. In her free time, Lea enjoys trying new restaurants and teaching others how to swim. If you need help developing great content, or you need a swim lesson, Lea is your girl!

    • Nick Raven


      Nick comes to us with a more creative background - he has a Bachelor of Business majoring in Design and a diploma of Music and Event Management. It’s that love of design and branding that's driven his career in marketing here in Auckland. Fun fact about Nick, when he’s not in the office, he’s on stage with his band ‘Sneakers’. Be sure to ask him about his next gig.

    • Alex Simon

      Office Junior

      Alex is a recent graduate from Victoria University of Wellington. He earned his Bachelor of Design for Social Innovation and Marketing, and Certificate of Digital Essentials from the Marketing Association - that means he can do it all, and he does. Alex is driven by visual storytelling for businesses and loves to make companies look ‘really cool’ through strategy and originality. Outside of the office, Alex enjoys creating art and has even earned some awards for his work. Oh, and Alex is a bit of a celebrity - he was once an extra on the Power Rangers for a full 30 seconds.

    • Gail Cooke

      Accountant / Office Manager

      Gail is our guru for all things accounts and office management related. She's hands on in charge of all of DBF's financial and administration tasks - from accounting, debtor and creditor management and IRD statutory requirements to ordering supplies and keeping us all going! When Gail was a young chook she started out in the fashion industry but the pull of accounting was too strong. From the high life of the fashion industry, Gail then worked as a junior accountant for an accounting firm Gosling Chapman while studying Diploma in Business (Accounting) at AUT. Ten years ago Gail started working part time as a self employed accountant - getting her first gig with Sonia and Boyd! Here she is still going strong now at DBF. Gail is a keen traveller and she takes off with her family every chance she gets, both here and overseas. She also joins our gang of multi-language speakers, adding Filipino and Spanish to the mix.

    Want to Join the team?
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    We are New Zealand’s most experienced Inbound Marketers.

    Inbound Marketing is a relatively new term for something that here at DBF, we’ve been doing for a long time – connecting our clients with their customers using content that builds relationships and sells.

    A few years ago, we were the first to coin the phrase ‘path to purchase’. Now, everyone’s talking about it – content marketing, inbound marketing or lead generation – whatever your choice of terminology.

    It’s all about using contagious content to nurture prospect relationships – finding strangers and converting them to delighted customers.

    One of our earliest Inbound Marketing programmes was for James Hardie TV Showhomes in the mid-nineties. Unless you weren’t born then or out at the pub every night, this campaign burst from TV screens every evening and drove people to New Zealand’s first ‘extended content’ website.

    We engaged writers and photographers who were part of the production team who collaborated on the TVC stories and prepared ‘extended content’ for the website to drive audience engagement and generate leads. Our extended content tapped into the hearts and minds of James Hardie’s ideal customers – inspiring them with design ideas and telling the story of the homeowner, the interior and the exterior of the home. At every stage, people were connected with architects and builders who could help them turn their dreams into reality, and of course, provide James Hardie with hot leads to nurture.

    The principles we applied then, still apply today. We plan and create engaging and educational content that resonates with people at the right stage in their purchase process (or buyer’s journey, as we call it today) to generate leads for our clients.

    Back in the TV Showhomes days, we had to build this programme from scratch and there was no such thing as social media.

    Today, creating, sharing and monitoring content engagement is even more complex as there are so many digital channels available to marketers, which can be overwhelming.

    But, armed with a solid Inbound Marketing methodology and the right tools, the time for Content Marketing is absolutely NOW.

    We have chosen to become Inbound Marketing specialists. Why? Because it works. It works for us, and it will work for you.

    Need more evidence? Here’s some information that explains ‘Why Inbound Marketing?’

    What are you waiting for? If you’re looking for the leaders in Inbound Marketing in New Zealand, you’ve come to the right place. We’d love to hear from you.



    Can we help you get underway with Inbound Marketing?