And, at Done by Friday we like to get things, well, done. We take pride in delivering great Inbound Strategy, creating compelling content and executing outstanding programmes for our clients. You can have all the great ideas and beautiful content in the world – but it’s all a waste of time, unless it actually gets done. We like to work with clients who share the same appreciation for getting things done as us. If you’re ready to get some serious Inbound Marketing done, then we should talk.
Seeing an opportunity to help brands better utilise digital channels, Boyd started Tango, one of New Zealand’s first full-service digital agencies in 2002. With Done by Friday, he aims to help businesses realise the true potential of digital channels and technologies to achieve hard objectives – produces leads and create sales. He has developed breakthrough interactive strategies for clients including Heinz Wattie's, Holden, TVNZ, Vero and James Hardies and is recognised as an industry pioneer and leader. Boyd is a Marketing Asociation board member, has judged the NZ Marketing Associations RSVP and Nexus Awards on numerous occasions,and has seen gorillas in the wild.
Sonia is a highly experienced and versatile digital marketer whose career spans corporate communications management, digital programme design management, a stint as a tech start-up entrepreneur for pluk.com, and now a content marketing evangelist at DBF Digital. From enterprise-scale ecommerce systems to innovative multi-channel campaigns, she has guided, designed and delivered hundreds of digital projects for clients across a broad range of industries. Her strategic vision and a unique ability to bridge marketing, senior management, IT stakeholders and creative teams means she makes projects happen - on time and on budget. Sonia is a former aerobics instructor from the thong leotard era, which gives her the flexibility to chase deadlines during the day and her teenage girls at night.
Over his seasoned career as an account manager, Mark has collected an eclectic and varied stable of career experiences working both in New Zealand and overseas. Since returning to home to NZ, Mark has developed large scale relationship marketing campaigns with iconic Kiwi brands such as BNZ, Briscoe Group, Qantas and Avis Budget Group. In 2005, Mark won a TV3 game show, what he considers one of his greatest personal achievements to date. Since then, he balances his C-list celebrity status by wearing sunglasses inside and donating any spare change he does not use for parking to a variety of NZ charities. He also celebrated a birthday this year.
Kelsey started in marketing after she realised a career in PR meant she’d have to give all the cool stories to someone else to write instead of getting to create them herself. She found her passion for content in a Boston marketing agency which then led her to an opportunity to travel 23 hours to try things out here in New Zealand. She loves writing, but just as much, she loves dogs.
Alex’s web designing career started over ten years ago, learning from some of the best in the industry. His approach is based on a combination of experience in web design and web development and allows him to take a client from idea creation to implementation, seamlessly. Alex draws from his extensive experience with the big names of Spark, Samsung, BNZ, Visa, Volkswagen, Fonterra, Burger King, DB Export and Mars, to name just a few. He’s a truly creative designer, loving what he’s doing and always looking for challenges, development opportunities and innovative approaches. When he’s not at work, chances are that you’ll find Alex in the sea or close to it. A keen free-diver he’s got some great stories to tell – ask him about getting up close and personal to a Mako shark - in your choice of English or Russian.
For the last seven years, Tom had been working as an account manager in London, running digital marketing campaigns for some of the area’s top restaurant brands. Forming relationships and getting creative with data to develop cool campaigns drive Tom day in and out. Despite being a self-proclaimed townie, he moved to NZ to pursue an outdoors lifestyle. He’s gradually working his way around the golf courses and welcomes any pointers on how to improve his game.
A student of marketing and information systems, Carman started her marketing journey at a small start- up, helping with campaign management and market research. Carman’s passion for digital and social marketing is an ideal fit here at DBF, as she’s loving the opportunity to learn more about inbound every day. A proud holder of Inbound Marketing certification with HubSpot, she has also become an Outbrain certified professional. This has helped Carman greatly to develop her media skills, and overall knowledge as an inbound marketer. Carman has a love of “FRIENDS” (has watched every episode 3 times) and since starting at DBF she’s discovered a great love for wine – something she expresses in both Cantonese and English.
Having worked for leading companies like Siemens, Claire’s and Outsmart Games, Susanne has developed an international career creating innovative and highly engaging digital content. She has managed a variety of successful marketing campaigns from the expansion of CRM tools to foreign markets to developing virtual events for popular social gaming community, SmallWorlds. Susanne plans, executes and manages digital campaigns from start to finish and ensures they run on time and on budget. Her innovative and creative approach to marketing is backed by the latest technology and scientific research, giving her the ability to make data-backed recommendations to our clients and take their campaigns to the next level. Oh yeah, she can also speak multiple languages if you’d prefer to communicate in either German or Italian.
Jinny is a website and design wiz - using Hubspot she designs, builds and maintains websites using HTML, CSS and JS programming languages. Gaining a degree in Graphic Design, Jinny pursued a further year of study in Web Development. She has a preference for minimal and simplistic design which ties in nicely with her passion for typography and food photography. Combining this with her love for cooking and baking, her long-term goal is to open her own café one day, along with building her own house. Feel free to chat to her in Korean, English and perhaps a little Japanese.
Jane moved back home after pursuing a degree in design innovation and marketing at Victoria University in windy Wellington. This ever evolving digital world and the way it influences marketing is what keeps her on her toes. Outside of work, you can probably find Jane checking out the latest cafes for the best coffee in town, or baking some ‘awesome’ afghans, if she does say so herself.
Harris has been a marketer in the making since uni. After majoring in marketing and earning a degree in business, he landed his first job at an email marketing agency. That's where his passion for paid digital media and inbound marketing really took off. When Harris isn’t working to transform his client’s business, he’s unwinding by watching the NBA. Ask him about his favourite team, the Jazz!
Gail is our guru for all things accounts and office management related. She's hands on in charge of all of DBF's financial and administration tasks - from accounting, debtor and creditor management and IRD statutory requirements to ordering supplies and keeping us all going! When Gail was a young chook she started out in the fashion industry but the pull of accounting was too strong. From the high life of the fashion industry, Gail then worked as a junior accountant for an accounting firm Gosling Chapman while studying Diploma in Business (Accounting) at AUT. Ten years ago Gail started working part time as a self employed accountant - getting her first gig with Sonia and Boyd! Here she is still going strong now at DBF. Gail is a keen traveller and she takes off with her family every chance she gets, both here and overseas. She also joins our gang of multi-language speakers, adding Filipino and Spanish to the mix.