DBF BLOG.

Ten tips for creating a better customer experience

Posted by Boyd Wason on Feb 16, 2018 4:26:49 PM

We all know how important it is to turn every possible lead into a customer – it’s at the heart of every business. But the reality is that after the sale, with this focus it’s easy for your customers to be overlooked while you’re on the never-ending search for fresh leads. So how does this look for your business?

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Topics: digital marketing

Content marketing trends for 2018

Posted by Sonia Slattery on Jan 31, 2018 11:23:13 AM

By now you’re sure to have noticed just how important content marketing is when it comes to attracting inbound leads and building strong customer relationships. And one of the keys to the success of content marketing is that it’s dynamic. Instead of just doing the same thing and expecting results, it evolves and keeps things fresh, in line with our ever changing digital world.

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Topics: Content marketing

Using Facebook lead ads for your business

Posted by Sonia Slattery on Jan 24, 2018 5:13:18 PM

As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could be a worthwhile investment of your advertising dollars. So what are Facebook lead ads, and are they the way to go for you?

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Topics: digital marketing

Done by Friday set to follow up NZDM Awards success

Posted by Boyd Wason on Dec 19, 2017 11:59:15 AM
After a fantastic result at this years Direct Marketing Awards, where Done by Friday picked up 4 Golds, 2 Silvers and Bronze for its work with Kiwi Wealth, the agency is back in the running for next years awards evening. 
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Topics: Content marketing

What Marketing tasks can you automate?

Posted by Sonia Slattery on Dec 8, 2017 2:11:45 PM

In many of our recent blogs we’ve discussed the benefits of marketing automation and how to choose a marketing automation platform. But let’s back up the truck a little...all this is great stuff, but what if you’re unsure about exactly what marketing tasks you can even expect to automate?

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Topics: marketing automation

5 tips to select the right Marketing Automation platform

Posted by Sonia Slattery on Nov 24, 2017 3:47:47 PM

Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, disperate databases and inefficient publishing demands, then chances are you’ve been doing some research into automation platforms.

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Topics: marketing automation

Is it time to bring out your nurturing side?

Posted by Sonia Slattery on Nov 17, 2017 11:15:07 AM

It’s month end. You’re looking at your GA results. Your website stats are looking healthy – but for some reason, they just don’t seem to be converting into leads and sales for your business.

If this sounds familiar then it’s time to look at nurturing – your leads, that is!

With the smarts of todays marketing automation platforms, it’s entirely achievable to design and implement highly sophisticated lead nurture programmes that close this gap, gently encouraging your website visitors and leads towards purchase.

In this article we explain why and how lead nurture programmes work, and throw in a few tips for beginners AND experts (if you’re already on this journey).

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Topics: nurture leads

Done by Friday Rebrands

Posted by Boyd Wason on Oct 12, 2017 6:30:56 PM

Marketing in a world gone digital can be terrifying.

The frightening truth is digital marketing today needs to be a core function - one that connects marketing activity with all aspects of a business and every touch point of a customer relationship, but making the shift can be scary.

So today, in a move designed to better support our clients, Done by Friday has become Done by Friday the 13th – an Inbound Marketing agency that focuses on providing specialist content and inbound marketing services to businesses in need of a marketing transfusion, yet too afraid to leave the house.

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Topics: World Gone Digital

How to Capture and Nurture leads at Events with Marketing Automation

Posted by Sonia Slattery on Oct 12, 2017 2:08:43 PM

Many of our clients use events and conferences to promote their products and services locally and internationally.

Did you know you can leverage your HubSpot platform (or other marketing automation platform), to capture interest from leads who visit you at events? And, did you know that by capturing these leads, you can then nurture them with relevant content just like you do with any other Inbound Marketing activity?

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Topics: marketing automation

Video in Email - Changing The Game in 2017

Posted by Boyd Wason on Sep 14, 2017 12:09:41 PM

We’ve talked before on our blog about how the rise in video technology should be a key focus in your 2017 marketing strategy. And now with Apple enabling video playback within Apple Mail, it’s more important than ever that you ensure your business is ready for this growing trend and its impact on your marketing strategy.

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Topics: digital marketing

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