DBF BLOG.

Is it time to bring out your nurturing side?

Posted by Sonia Slattery on Nov 17, 2017 11:15:07 AM

It’s month end. You’re looking at your GA results. Your website stats are looking healthy – but for some reason, they just don’t seem to be converting into leads and sales for your business.

If this sounds familiar then it’s time to look at nurturing – your leads, that is!

With the smarts of todays marketing automation platforms, it’s entirely achievable to design and implement highly sophisticated lead nurture programmes that close this gap, gently encouraging your website visitors and leads towards purchase.

In this article we explain why and how lead nurture programmes work, and throw in a few tips for beginners AND experts (if you’re already on this journey).

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Topics: Nuture leads

Done by Friday Rebrands

Posted by Boyd Wason on Oct 12, 2017 6:30:56 PM

Marketing in a world gone digital can be terrifying.

The frightening truth is digital marketing today needs to be a core function - one that connects marketing activity with all aspects of a business and every touch point of a customer relationship, but making the shift can be scary.

So today, in a move designed to better support our clients, Done by Friday has become Done by Friday the 13th – an Inbound Marketing agency that focuses on providing specialist content and inbound marketing services to businesses in need of a marketing transfusion, yet too afraid to leave the house.

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Topics: World Gone Digital

How to Capture and Nurture leads at Events with Marketing Automation

Posted by Sonia Slattery on Oct 12, 2017 2:08:43 PM

Many of our clients use events and conferences to promote their products and services locally and internationally.

Did you know you can leverage your HubSpot platform (or other marketing automation platform), to capture interest from leads who visit you at events? And, did you know that by capturing these leads, you can then nurture them with relevant content just like you do with any other Inbound Marketing activity?

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Topics: marketing automation

Video in Email just got Real.

Posted by Boyd Wason on Sep 14, 2017 12:09:41 PM

We’ve talked before on our blog about how the rise in video technology should be a key focus in your 2017 marketing strategy. And now with Apple enabling video playback within Apple Mail, it’s more important than ever that you ensure your business is ready for this growing trend and its impact on your marketing strategy.

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Topics: marketing automation

The Modern Marketer’s Guide to Marketing Automation

Posted by Sonia Slattery on Sep 14, 2017 12:06:07 PM

Marketing Automation is much more than just a trendy buzzword — it’s here to stay and is destined to become the status quo for any successful inbound marketing strategy. We’re so impressed with the potential of Marketing Automation that we’ve written an eBook to showcase its bounty of benefits. Here’s a little insight from The Modern Marketer’s Guide to Marketing Automation.

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Topics: marketing automation

What Challenges Can Marketing Automation Solve for Your Business?

Posted by Sonia Slattery on Sep 14, 2017 12:05:39 PM

Recently, Inbound legends Hubspot surveyed a bevy of marketers to reveal their biggest marketing challenges. Check out the top three across respondents below:

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Topics: marketing automation

How to get customers to open your emails

Posted by Boyd Wason on Sep 11, 2017 12:57:44 PM

An email marketing campaign can be extremely effective, giving you the opportunity to make your message available to thousands of subscribers with a few easy clicks.

That is, of course, if they can be bothered to open your emails. One of the biggest challenges in email marketing is not only crafting an interesting piece of content worthy of distribution but doing so in a way that will make sure your emails are read rather than sent straight to the ‘spam box’.

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Topics: marketing automation

3 Tips to Optimise Landing Page Conversion Rate

Posted by Sonia Slattery on Sep 11, 2017 12:55:32 PM

When consumers encounter a compelling offer from a company, whether it's for a product, service, or subscription, it may seem as if the battle is half won.

Converting a new lead seems inevitable. That is, until the customer finds himself on your home page without an easy way to get what he's looking for. Suddenly, a sure thing becomes a lot more uncertain.

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Topics: marketing automation

Persona Power

Posted by Sonia Slattery on Aug 7, 2017 5:21:13 PM

Here at DBF we’ve used personas for many years to help us design digital campaigns that resonate with the target audience. Now, helping our clients understand and develop personas is a vital first step in developing their Inbound Marketing strategy. 

So, what exactly is a persona? How does it aid the creation of relevant content? And how do you create personas? We explore just that in our blog.

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Topics: Inbound Marketing

4 Key Metrics of Your Inbound Marketing Strategy

Posted by Boyd Wason on Jul 21, 2017 4:07:19 PM


It can be hard juggling the day to day demands of business while still paying close attention to your inbound marketing strategy - especially when it comes to analysing your ROI. If you feel this way, you’re not alone.

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Topics: Inbound Marketing

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