How much should you spend on marketing if you want to grow?

Posted by Boyd Wason on Jul 10, 2018 9:41:53 AM

Marketing is crucial for your business' growth, so it's important you understand how it's going to fit into your overall business strategy.

Nowadays, most companies have some sort of marketing strategy in play... but not all are successful with execution. So what's the secret to good execution (other than employing a savvy marketing team)?

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Topics: Inbound Marketing

Next #KiwiHUG 28th June 2018. Event Topic: 'Latest Innovations in Marketing Automation'

Posted by Boyd Wason on May 22, 2018 12:29:55 PM

Join us at our next KiwiHUG event on Thursday the 28th of June at Grid AucklandGuest speakers from Done By Friday and HubSpot will share the latest innovations in marketing technology and how you can utilise these to improve your customer experience.

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Topics: #KiwiHUG Events

Here's how to rank for your first snippet

Posted by Boyd Wason on May 21, 2018 8:59:21 AM

Just like any other marketer, you have probably dreamt about your site ranking #1 in Google search results. However, after investing sweat, tears and money in SEO optimisation, you might have realised that even appearing in the top 10 is not easy.

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Topics: digital marketing

Marketing Automation off to uni thanks to Done by Friday and Unitec

Posted by Boyd Wason on May 1, 2018 9:24:10 AM

Done by Friday and Unitec have joined forces to bring you an Inbound Marketing course that will give you real-life experience using key marketing automation software HubSpot and the latest Inbound Marketing theory. 

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Topics: marketing automation

Why is my content not working?

Posted by Sonia Slattery on Apr 4, 2018 2:32:32 PM

If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may have spent a small-fortune creating).

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Topics: Content marketing

How Inbound Marketing helped FRAMECAD exceed targets by 1,314%

Posted by Sonia Slattery on Mar 31, 2018 7:11:22 AM

FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, DBF to find a way to increase leads and better support their distributed sales force. Find out how this multi-award winning work has not only delivered leads that far exceed expectations, but has also changed the way the business approaches marketing for good. 

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Topics: Inbound Marketing

How a new Motorhome Selector Tool shifted gears for Wilderness

Posted by Sonia Slattery on Mar 31, 2018 7:10:39 AM

When Wilderness Motorhomes reached out to Inbound Marketing agency, DBF, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery (literally!) with the invention of new way for holiday-planners to evaluate and select the perfect motorhome for their 'trip of a lifetime'. Find out how this multi-award winning solution was created and why it has been so successful. 

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Topics: Inbound Marketing

Next #KiwiHUG 12th April 2018. Event Topic: "How to Generate More Website Traffic"

Posted by Boyd Wason on Mar 14, 2018 4:20:15 PM

Come to our next KiwiHUG meet-up on Thursday 12th April in Auckland. You’ll hear from Jonathan Williams (HubSpot and ex-Google) on the latest tips, tricks, and tools to get more of the right type of people visiting your digital content and converting to leads. 

We look forward to seeing you there!

Register for free HUG event 18th April

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Topics: Content marketing, #KiwiHUG Events

Done by Friday gets it done, again!

Posted by Boyd Wason on Mar 2, 2018 12:18:47 PM

What a night! DBF demonstrated leadership in Inbound Marketing yet again with the success of our entries in the 2017 NZDM awards announced last night.

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Ten tips for creating a better customer experience

Posted by Boyd Wason on Feb 16, 2018 4:26:49 PM

We all know how important it is to turn every possible lead into a customer – it’s at the heart of every business. But the reality is that after the sale, with this focus it’s easy for your customers to be overlooked while you’re on the never-ending search for fresh leads. So how does this look for your business?

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Topics: digital marketing

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