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    What on earth is Sales Enablement?

    Posted by Sonia Slattery on May 16, 2019 9:16:40 AM

    Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they need from marketing and marketing don't get feedback so that they can fine-tune their approach.

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    Topics: Content marketing, Inbound Marketing, Sales Enablement

    Three essential requirements for sales enablement technology

    Posted by Sonia Slattery on May 7, 2019 11:35:54 AM

    Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! In this day and age, the great news is that technology is our best friend and there are many ways to use technology to assist your sales and marketing teams with streamlining and improving their lead generation and sales conversion approaches. So what should you look for in your sales enablement tech stack to arm them with the right tools?

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    Topics: Content marketing, Inbound Marketing, marketing automation, Sales Enablement, technology

    Sales Enablement in Large Corporations

    Posted by Sonia Slattery on Apr 26, 2019 2:44:18 PM

    Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments. 

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    Topics: Content marketing, digital marketing, Sales Enablement, Nuture leads

    How To Know The Best Platform To Share My Content

    Posted by Sonia Slattery on Apr 11, 2019 11:05:24 AM

    As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.

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    Topics: Inbound Marketing, marketing automation, digital marketing, nzinboundagency

    How To Write For Marketing Automation

    Posted by Sonia Slattery on Mar 21, 2019 2:33:56 PM

    Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.

    Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.

    However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.

    In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!). 

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    Topics: Inbound Marketing, marketing automation, How To's

    8 steps to writing brilliant blogs for your business

    Posted by Kelsey Dinan on Mar 12, 2019 11:00:00 AM

    A quality blog helps your business get found online, builds relationships with prospective customer who are interested in your products and improves your ranking in search engines. The only problem?

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    Topics: Content marketing, content strategy, How To's

    How-to: 3 steps to conducting an efficient blog audit

    Posted by Kelsey Dinan on Feb 27, 2019 1:00:00 PM
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    Topics: Content marketing, content strategy, best practice, How To's

    Matchmaking 101: How to find your perfect inbound marketing agency

    Posted by Kelsey Dinan on Jan 25, 2019 8:00:00 AM

    'We're experts in all-things marketing.' 'We're experts in digital marketing.' 'We're experts in all-things digital ." Okay okay, we get it. There are a lot of experts. But how do you cut through all the hype and find out which expert is the right one for you?

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    Topics: Inbound Marketing, agency, nzinboundagency

    2019’s Content Marketing Strategy Roundup: Part 3

    Posted by Kelsey Dinan on Jan 20, 2019 5:00:00 PM

    It’s the final blog in our three-part series, and it’s time to discuss strategy.

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    Topics: Content marketing

    2019’s Content Marketing Strategy Roundup: Part 2

    Posted by Kelsey Dinan on Jan 8, 2019 10:00:00 AM

    We’re back - Happy New Year, all!

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    Topics: Content marketing

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