logo_white
  • |
  • hamburger-icon
  • hamburger-icon
    rebranding-w

    Boyd Wason

    Boyd Wason

    Recent Posts

    Done by Friday set to follow up NZDM Awards success

    Posted by Boyd Wason on Dec 19, 2017 11:59:15 AM
    After a fantastic result at this years Direct Marketing Awards, where Done by Friday picked up 4 Golds, 2 Silvers and Bronze for its work with Kiwi Wealth, the agency is back in the running for next years awards evening. 
    Read More

    Topics: Content marketing

    Done by Friday Rebrands

    Posted by Boyd Wason on Oct 12, 2017 6:30:56 PM

    Marketing in a world gone digital can be terrifying.

    The frightening truth is digital marketing today needs to be a core function - one that connects marketing activity with all aspects of a business and every touch point of a customer relationship, but making the shift can be scary.

    So today, in a move designed to better support our clients, Done by Friday has become Done by Friday the 13th – an Inbound Marketing agency that focuses on providing specialist content and inbound marketing services to businesses in need of a marketing transfusion, yet too afraid to leave the house.

    Read More

    Topics: World Gone Digital

    Video in Email - Changing The Game in 2017

    Posted by Boyd Wason on Sep 14, 2017 12:09:41 PM

    We’ve talked before on our blog about how the rise in video technology should be a key focus in your 2017 marketing strategy. And now with Apple enabling video playback within Apple Mail, it’s more important than ever that you ensure your business is ready for this growing trend and its impact on your marketing strategy.

    Read More

    Topics: digital marketing

    How to Get Customers to Open Your Emails

    Posted by Boyd Wason on Sep 11, 2017 12:57:44 PM

    An email marketing campaign can be extremely effective, giving you the opportunity to make your message available to thousands of subscribers with a few easy clicks.

    That is, of course, if they can be bothered to open your emails. One of the biggest challenges in email marketing is not only crafting an interesting piece of content worthy of distribution but doing so in a way that will make sure your emails are read rather than sent straight to the ‘spam box’.

    Read More

    Topics: marketing automation

    4 Key Metrics of Your Inbound Marketing Strategy

    Posted by Boyd Wason on Jul 21, 2017 4:07:19 PM


    It can be hard juggling the day to day demands of business while still paying close attention to your inbound marketing strategy - especially when it comes to analysing your ROI. If you feel this way, you’re not alone.

    Read More

    Topics: Inbound Marketing

    KiwiHUG Event Recap: How to Create Engaging Content

    Posted by Boyd Wason on Jun 30, 2017 10:56:27 AM

    Creating engaging content has always been a major challenge for marketers. And with audience attention spans getting shorter and shorter, it's becoming harder than ever.

    Read More

    Topics: Content marketing, #KiwiHUG Events

    Key takeaways from Hubspot’s State of Inbound 2017

    Posted by Boyd Wason on Jun 12, 2017 10:47:30 AM

    It’s out again, your go-to marketing and sales report! The Hubspot State of Inbound 2017 is packed with useful insights into the ever-changing world of inbound marketing. State of Inbound 2017

    Read More

    Topics: Inbound Marketing

    Wondering Why Your Inbound Marketing Isn’t Converting?

    Posted by Boyd Wason on May 18, 2017 3:09:31 PM

    Inbound marketing is becoming a vital part of any successful marketing strategy, but proving the ROI of these strategies is still a major challenge. One crucial way of proving inbound marketing’s effectiveness is the number of lead conversions generated from what you do. So this brings us to the question - what can you do if your inbound marketing is failing to convert?

    Read More

    Topics: Inbound Marketing

    4 Key Ways To Optimise for Voice Search

    Posted by Boyd Wason on May 8, 2017 12:53:53 PM

    It all started with Siri. When Siri first came on the market, the technology was a novelty. Now with Cortana, Amazon Echo, Google Home and a whole lot of other technologies to choose from, it’s obvious where the future of search is heading.

    Read More

    Topics: digital marketing

    Done by Friday Achieves Hubspot Platinum Status

    Posted by Boyd Wason on Apr 18, 2017 2:04:42 PM

    Done by Friday has achieved Platinum status with HubSpot, showing again that DBF is New Zealand’s leading inbound marketing agency. This status is only given to agencies who have executed inbound marketing services to the highest standards, and DBF are the first agency in New Zealand to earn it.

    Read More

    Topics: Inbound Marketing

    What would you like to read about?

    How To's
    Case Studies
    Marketing Discussions
    Filter

    Recent Articles

    New Call-to-action
    New Call-to-action

    Subscribe to Blog Updates