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    Kelsey Dinan

    Recent Posts

    Influencers and the age of authenticity

    Posted by Kelsey Dinan on Jul 25, 2019 10:00:00 AM

    I’ve always been a little freaked out by the term ‘influencer’ - why are people happy to be influenced? I’ve often found it to be a relatively negative term on its own.

    Of course, there are good influences and bad influences, but what we’re seeing on our social media channels certainly aren't for good. A decent portion of these influencers (I won’t say all) aren’t being influenced by something good - they’re being influenced by money

    To what extent do influencers really, truly care about the products they’re sharing with their followers? You’ll find that this is where marketers - and the influencers they hire to promote their products or services - are going all wrong.

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    Topics: Content marketing, Inbound Marketing, digital marketing, Marketing Discussions

    8 steps to writing brilliant blogs for your business

    Posted by Kelsey Dinan on Mar 12, 2019 11:00:00 AM

    A quality blog helps your business get found online, builds relationships with prospective customer who are interested in your products and improves your ranking in search engines. The only problem?

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    Topics: Content marketing, content strategy, How To's

    How-to: 3 steps to conducting an efficient blog audit

    Posted by Kelsey Dinan on Feb 27, 2019 1:00:00 PM
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    Topics: Content marketing, content strategy, best practice, How To's

    Matchmaking 101: How to find your perfect inbound marketing agency

    Posted by Kelsey Dinan on Jan 25, 2019 8:00:00 AM

    'We're experts in all-things marketing.' 'We're experts in digital marketing.' 'We're experts in all-things digital ." Okay okay, we get it. There are a lot of experts. But how do you cut through all the hype and find out which expert is the right one for you?

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    Topics: Inbound Marketing, agency, nzinboundagency

    2019’s Content Marketing Strategy Roundup: Part 3

    Posted by Kelsey Dinan on Jan 20, 2019 5:00:00 PM

    It’s the final blog in our three-part series, and it’s time to discuss strategy.

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    Topics: Content marketing

    2019’s Content Marketing Strategy Roundup: Part 2

    Posted by Kelsey Dinan on Jan 8, 2019 10:00:00 AM

    We’re back - Happy New Year, all!

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    Topics: Content marketing

    2019 Content Strategy Round up Part 1

    Posted by Kelsey Dinan on Dec 19, 2018 4:05:28 PM

     
    2018 sure was a roller coaster. Whether you enjoyed the trip or not, you're still here! And with the year coming to a close, it's best to gear up and get ready for what's in store this coming 2019.

    As they say, out with the old and in with the new - this is especially true with your content marketing strategy if you want to stay ahead of the game. In this first blog of our three-part series, we’ve compiled content marketing strategy tips that can give you a head start in 2019.

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    Topics: content strategy, best practice

    November Kiwi HUG re-cap: What is SMarketing?

    Posted by Kelsey Dinan on Nov 27, 2018 2:01:26 PM

    A big thank you to everyone who came to our last Kiwi HUG of 2018! These events are the ultimate opportunity to meet, grow and share with like-minded Inbound Marketers in Auckland.

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