DBF BLOG.

Sonia Slattery

Sonia Slattery

Recent Posts

Best HubSpot Agencies NZ

Posted by Sonia Slattery on Sep 10, 2018 11:46:02 AM

Here at DBF, we’re talking about inbound marketing with marketers and business owners from a broad range of company types and industries, all the time. So it’s not surprising that that we often get asked about other good HubSpot and inbound marketing agencies in New Zealand. In this article, we share who we think are the other best agencies to evaluate if you're in the market for a HubSpot agency partner.

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Topics: Inbound Marketing

Why is my content not working?

Posted by Sonia Slattery on Apr 4, 2018 2:32:32 PM

If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may have spent a small-fortune creating).

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Topics: Content marketing

How Inbound Marketing helped FRAMECAD exceed targets by 1,314%

Posted by Sonia Slattery on Mar 31, 2018 7:11:22 AM

FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, DBF to find a way to increase leads and better support their distributed sales force. Find out how this multi-award winning work has not only delivered leads that far exceed expectations, but has also changed the way the business approaches marketing for good. 

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Topics: Inbound Marketing

How a new Motorhome Selector Tool shifted gears for Wilderness

Posted by Sonia Slattery on Mar 31, 2018 7:10:39 AM

When Wilderness Motorhomes reached out to Inbound Marketing agency, DBF, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery (literally!) with the invention of new way for holiday-planners to evaluate and select the perfect motorhome for their 'trip of a lifetime'. Find out how this multi-award winning solution was created and why it has been so successful. 

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Topics: Inbound Marketing

Content marketing trends for 2018

Posted by Sonia Slattery on Jan 31, 2018 11:23:13 AM

By now you’re sure to have noticed just how important content marketing is when it comes to attracting inbound leads and building strong customer relationships. And one of the keys to the success of content marketing is that it’s dynamic. Instead of just doing the same thing and expecting results, it evolves and keeps things fresh, in line with our ever changing digital world.

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Topics: Content marketing

Using Facebook lead ads for your business

Posted by Sonia Slattery on Jan 24, 2018 5:13:18 PM

As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could be a worthwhile investment of your advertising dollars. So what are Facebook lead ads, and are they the way to go for you?

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Topics: digital marketing

What Marketing tasks can you automate?

Posted by Sonia Slattery on Dec 8, 2017 2:11:45 PM

In many of our recent blogs we’ve discussed the benefits of marketing automation and how to choose a marketing automation platform. But let’s back up the truck a little...all this is great stuff, but what if you’re unsure about exactly what marketing tasks you can even expect to automate?

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Topics: marketing automation

5 tips to select the right Marketing Automation platform

Posted by Sonia Slattery on Nov 24, 2017 3:47:47 PM

Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, disperate databases and inefficient publishing demands, then chances are you’ve been doing some research into automation platforms.

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Topics: marketing automation

Is it time to bring out your nurturing side?

Posted by Sonia Slattery on Nov 17, 2017 11:15:07 AM

It’s month end. You’re looking at your GA results. Your website stats are looking healthy – but for some reason, they just don’t seem to be converting into leads and sales for your business.

If this sounds familiar then it’s time to look at nurturing – your leads, that is!

With the smarts of todays marketing automation platforms, it’s entirely achievable to design and implement highly sophisticated lead nurture programmes that close this gap, gently encouraging your website visitors and leads towards purchase.

In this article we explain why and how lead nurture programmes work, and throw in a few tips for beginners AND experts (if you’re already on this journey).

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Topics: nurture leads

How to Capture and Nurture leads at Events with Marketing Automation

Posted by Sonia Slattery on Oct 12, 2017 2:08:43 PM

Many of our clients use events and conferences to promote their products and services locally and internationally.

Did you know you can leverage your HubSpot platform (or other marketing automation platform), to capture interest from leads who visit you at events? And, did you know that by capturing these leads, you can then nurture them with relevant content just like you do with any other Inbound Marketing activity?

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Topics: marketing automation

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