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    Sonia Slattery

    Sonia Slattery

    Recent Posts

    How To Know The Best Platform To Share My Content

    Posted by Sonia Slattery on Apr 11, 2019 11:05:24 AM

    As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.

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    Topics: Inbound Marketing, marketing automation, digital marketing, nzinboundagency

    How To Write For Marketing Automation

    Posted by Sonia Slattery on Mar 21, 2019 2:33:56 PM

    Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.

    Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.

    However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.

    In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!). 

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    Topics: Inbound Marketing, marketing automation, How To's

    Best HubSpot Agencies NZ

    Posted by Sonia Slattery on Sep 10, 2018 11:46:02 AM

    Here at DBF, we’re talking about inbound marketing with marketers and business owners from a broad range of company types and industries, all the time. So it’s not surprising that that we often get asked about other good HubSpot and inbound marketing agencies in New Zealand. In this article, we share who we think are the other best agencies to evaluate if you're in the market for a HubSpot agency partner.

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    Topics: Inbound Marketing

    Why is my content not working?

    Posted by Sonia Slattery on Apr 4, 2018 2:32:32 PM

    If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may have spent a small-fortune creating).

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    Topics: Content marketing

    How Inbound Marketing helped FRAMECAD exceed targets by 1,314%

    Posted by Sonia Slattery on Mar 31, 2018 7:11:22 AM

    FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, DBF to find a way to increase leads and better support their distributed sales force. Find out how this multi-award winning work has not only delivered leads that far exceed expectations, but has also changed the way the business approaches marketing for good. 

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    Topics: Case Studies, Inbound Marketing

    How a new Motorhome Selector Tool shifted gears for Wilderness

    Posted by Sonia Slattery on Mar 31, 2018 7:10:39 AM

    When Wilderness Motorhomes reached out to Inbound Marketing agency, DBF, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery (literally!) with the invention of new way for holiday-planners to evaluate and select the perfect motorhome for their 'trip of a lifetime'. Find out how this multi-award winning solution was created and why it has been so successful. 

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    Topics: Case Studies, Inbound Marketing

    Content marketing trends for 2018

    Posted by Sonia Slattery on Jan 31, 2018 11:23:13 AM
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    Topics: Content marketing

    Using Facebook lead ads for your business

    Posted by Sonia Slattery on Jan 24, 2018 5:13:18 PM

    As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could be a worthwhile investment of your advertising dollars. So what are Facebook lead ads, and are they the way to go for you?

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    Topics: digital marketing

    What Marketing tasks can you automate?

    Posted by Sonia Slattery on Dec 8, 2017 2:11:45 PM

    In many of our recent blogs we’ve discussed the benefits of marketing automation and how to choose a marketing automation platform. But let’s back up the truck a little...all this is great stuff, but what if you’re unsure about exactly what marketing tasks you can even expect to automate?

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    Topics: marketing automation

    5 tips to select the right Marketing Automation platform

    Posted by Sonia Slattery on Nov 24, 2017 3:47:47 PM

    Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, disperate databases and inefficient publishing demands, then chances are you’ve been doing some research into automation platforms.

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    Topics: marketing automation

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