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    Sonia Slattery

    Sonia Slattery

    Recent Posts

    5 lessons we learned from our first live webinar experience

    Posted by Sonia Slattery on Sep 3, 2019 11:14:52 AM

    We prepped and practiced... In a perfect world, our live webinar would have gone off without a hitch. Of course, we weren’t so lucky. So here's what we learned.

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    Topics: digital marketing, How To's, technology

    How to better qualify leads:  5 easy tactics that work fast

    Posted by Sonia Slattery on Jul 2, 2019 11:00:00 AM

    Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of affairs is common in most New Zealand businesses, thanks to a damaging disconnect between marketing and sales.

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    Topics: marketing automation, Sales Enablement, Nuture leads, Marketing Discussions

    How to: Use HubSpot snippets to save time and build trust

    Posted by Sonia Slattery on Jun 4, 2019 11:00:00 AM

    Every day the average salesperson juggles a hundred and one urgent tasks while facing constant pressure to deliver results. It can feel like there just isn't enough time in the week to deliver excellence.

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    Topics: Sales Enablement, nzinboundagency, How To's, technology

    What on earth is Sales Enablement?

    Posted by Sonia Slattery on May 16, 2019 9:16:40 AM

    Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they need from marketing and marketing don't get feedback so that they can fine-tune their approach.

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    Topics: Content marketing, Inbound Marketing, Sales Enablement

    Three essential requirements for sales enablement technology

    Posted by Sonia Slattery on May 7, 2019 11:35:54 AM

    Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! In this day and age, the great news is that technology is our best friend and there are many ways to use technology to assist your sales and marketing teams with streamlining and improving their lead generation and sales conversion approaches. So what should you look for in your sales enablement tech stack to arm them with the right tools?

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    Topics: Content marketing, Inbound Marketing, marketing automation, Sales Enablement, technology

    Sales Enablement in Large Corporations

    Posted by Sonia Slattery on Apr 26, 2019 2:44:18 PM

    Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments. 

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    Topics: Content marketing, digital marketing, Sales Enablement, Nuture leads

    How To Know The Best Platform To Share My Content

    Posted by Sonia Slattery on Apr 11, 2019 11:05:24 AM

    As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.

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    Topics: Inbound Marketing, marketing automation, digital marketing, nzinboundagency

    How To Write For Marketing Automation

    Posted by Sonia Slattery on Mar 21, 2019 2:33:56 PM

    Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.

    Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.

    However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.

    In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!). 

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    Topics: Inbound Marketing, marketing automation, How To's

    Best HubSpot Agencies NZ

    Posted by Sonia Slattery on Sep 10, 2018 11:46:02 AM

    Here at Engaging Partners, we’re talking about inbound marketing with marketers and business owners from a broad range of company types and industries, all the time. So it’s not surprising that that we often get asked about other good HubSpot and inbound marketing agencies in New Zealand. In this article, we share who we think are the other best agencies to evaluate if you're in the market for a HubSpot agency partner.

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    Topics: Inbound Marketing

    Why is my content not working?

    Posted by Sonia Slattery on Apr 4, 2018 2:32:32 PM

    If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may have spent a small-fortune creating).

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    Topics: Content marketing

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