Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of affairs is common in most New Zealand businesses, thanks to a damaging disconnect between marketing and sales.
Every day the average salesperson juggles a hundred and one urgent tasks while facing constant pressure to deliver results. It can feel like there just isn't enough time in the week to deliver excellence.
Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they need from marketing and marketing don't get feedback so that they can fine-tune their approach.
Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! In this day and age, the great news is that technology is our best friend and there are many ways to use technology to assist your sales and marketing teams with streamlining and improving their lead generation and sales conversion approaches. So what should you look for in your sales enablement tech stack to arm them with the right tools?
Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments.
As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.
Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.
Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.
However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.
In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!).
Here at DBF, we’re talking about inbound marketing with marketers and business owners from a broad range of company types and industries, all the time. So it’s not surprising that that we often get asked about other good HubSpot and inbound marketing agencies in New Zealand. In this article, we share who we think are the other best agencies to evaluate if you're in the market for a HubSpot agency partner.
Topics: Inbound Marketing
If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may have spent a small-fortune creating).
Topics: Content marketing
FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, DBF to find a way to increase leads and better support their distributed sales force. Find out how this multi-award winning work has not only delivered leads that far exceed expectations, but has also changed the way the business approaches marketing for good.