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    Sonia Slattery

    Sonia Slattery

    Recent Posts

    How a new Motorhome Selector Tool shifted gears for Wilderness

    Posted by Sonia Slattery on Mar 31, 2018 7:10:39 AM

    When Wilderness Motorhomes reached out to Inbound Marketing agency, DBF, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery (literally!) with the invention of new way for holiday-planners to evaluate and select the perfect motorhome for their 'trip of a lifetime'. Find out how this multi-award winning solution was created and why it has been so successful. 

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    Topics: Case Studies, Inbound Marketing

    Content marketing trends for 2018

    Posted by Sonia Slattery on Jan 31, 2018 11:23:13 AM
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    Topics: Content marketing

    Using Facebook lead ads for your business

    Posted by Sonia Slattery on Jan 24, 2018 5:13:18 PM

    As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could be a worthwhile investment of your advertising dollars. So what are Facebook lead ads, and are they the way to go for you?

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    Topics: digital marketing

    What Marketing tasks can you automate?

    Posted by Sonia Slattery on Dec 8, 2017 2:11:45 PM

    In many of our recent blogs we’ve discussed the benefits of marketing automation and how to choose a marketing automation platform. But let’s back up the truck a little...all this is great stuff, but what if you’re unsure about exactly what marketing tasks you can even expect to automate?

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    Topics: marketing automation

    5 tips to select the right Marketing Automation platform

    Posted by Sonia Slattery on Nov 24, 2017 3:47:47 PM

    Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, disperate databases and inefficient publishing demands, then chances are you’ve been doing some research into automation platforms.

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    Topics: marketing automation

    Is it time to bring out your nurturing side?

    Posted by Sonia Slattery on Nov 17, 2017 11:15:07 AM

    It’s month end. You’re looking at your GA results. Your website stats are looking healthy – but for some reason, they just don’t seem to be converting into leads and sales for your business.

    If this sounds familiar then it’s time to look at nurturing – your leads, that is!

    With the smarts of todays marketing automation platforms, it’s entirely achievable to design and implement highly sophisticated lead nurture programmes that close this gap, gently encouraging your website visitors and leads towards purchase.

    In this article we explain why and how lead nurture programmes work, and throw in a few tips for beginners AND experts (if you’re already on this journey).

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    Topics: nurture leads

    How to Capture and Nurture leads at Events with Marketing Automation

    Posted by Sonia Slattery on Oct 12, 2017 2:08:43 PM

    Many of our clients use events and conferences to promote their products and services locally and internationally.

    Did you know you can leverage your HubSpot platform (or other marketing automation platform), to capture interest from leads who visit you at events? And, did you know that by capturing these leads, you can then nurture them with relevant content just like you do with any other Inbound Marketing activity?

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    Topics: marketing automation

    The Modern Marketer’s Guide to Marketing Automation

    Posted by Sonia Slattery on Sep 14, 2017 12:06:07 PM

    Marketing Automation is much more than just a trendy buzzword — it’s here to stay and is destined to become the status quo for any successful inbound marketing strategy. We’re so impressed with the potential of Marketing Automation that we’ve written an eBook to showcase its bounty of benefits. Here’s a little insight from The Modern Marketer’s Guide to Marketing Automation.

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    Topics: marketing automation

    How Marketing Automation Can Help Your Business

    Posted by Sonia Slattery on Sep 14, 2017 12:05:39 PM

    Recently, Inbound legends Hubspot surveyed a bevy of marketers to reveal their biggest marketing challenges. Check out the top three across respondents below:

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    Topics: marketing automation

    3 Tips to Optimise Landing Page Conversion Rate

    Posted by Sonia Slattery on Sep 11, 2017 12:55:32 PM

    When consumers encounter a compelling offer from a company, whether it's for a product, service, or subscription, it may seem as if the battle is half won.

    Converting a new lead seems inevitable. That is, until the customer finds himself on your home page without an easy way to get what he's looking for. Suddenly, a sure thing becomes a lot more uncertain.

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    Topics: marketing automation

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