Taylor Swift, Spotify, and Clever Content

Boyd Wason by Boyd Wason  /  Nov 10, 2014 2:40:13 PM  /  Content marketing

In 32 Proven Content Marketing Tips, Tricks and Ideas we wrote about Newsjacking.  

Here's a great article from Marc Cowlin writing for This Moment about how Spotify took advantage of the less than positive news that Taylor had withdrawn from not just Spofity, but a number of other streaming music services.  

I did a little further digging of my own and found that Pandora have negotiated an agreement with Swift's record label to play her music - look forward to seeing how Pandora shake up Social Media with some newsjacketing of their own.

 

Recent Articles

Download your free eBook
New Call-to-action

Subscribe to our blog