Over the year we've looked at a lot of techniques to improvesales lead generation and tested many tactics in campaigns we've run. Here are our top 5 Content Marketing tips from 2014 ...
Focus on Creating an Amazing Title
You can have a great email with a bad title and no one will read it, but with an amazing title, suddenly everyone will open it.
Clarity Trumps Persuasion for Calls-to-Action
Sometimes agencies put more focus on being clever than clear. When it comes to calls-to-action we believe it's always better to be clear about what your offering.
Promote Offers on Product Pages
Sounds logical we know, but you'd be surprised how many product pages lack clear and relevant calls-to-action.
Blogging Brings in the Leads
Companies that blog 6-8 times per month double their lead volume. This proves that blogging is a highly effective channel for lead generation.
A/B Test Everything
A/B testing isn't just for banner ads. A/B testing can be used in calls-to-action, landing pages, emails, forms, and more. According to HubSpot research, A/B testing can help you generate up to 40% more leads.