Over the year we've looked at a lot of techniques to improvesales lead generation and tested many tactics in campaigns we've run. Here are our top 5 Content Marketing tips from 2014 ...
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Focus on Creating an Amazing Title
You can have a great email with a bad title and no one will read it, but with an amazing title, suddenly everyone will open it. -
Clarity Trumps Persuasion for Calls-to-Action
Sometimes agencies put more focus on being clever than clear. When it comes to calls-to-action we believe it's always better to be clear about what your offering. -
Promote Offers on Product Pages
Sounds logical we know, but you'd be surprised how many product pages lack clear and relevant calls-to-action. -
Blogging Brings in the Leads
Companies that blog 6-8 times per month double their lead volume. This proves that blogging is a highly effective channel for lead generation. -
A/B Test Everything
A/B testing isn't just for banner ads. A/B testing can be used in calls-to-action, landing pages, emails, forms, and more. According to HubSpot research, A/B testing can help you generate up to 40% more leads.
