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    What on earth is Sales Enablement?

    Posted by Sonia Slattery on May 16, 2019 9:16:40 AM

    Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they need from marketing and marketing don't get feedback so that they can fine-tune their approach.

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    Topics: Content marketing, Inbound Marketing, Sales Enablement

    Three essential requirements for sales enablement technology

    Posted by Sonia Slattery on May 7, 2019 11:35:54 AM

    Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! In this day and age, the great news is that technology is our best friend and there are many ways to use technology to assist your sales and marketing teams with streamlining and improving their lead generation and sales conversion approaches. So what should you look for in your sales enablement tech stack to arm them with the right tools?

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    Topics: Content marketing, Inbound Marketing, marketing automation, Sales Enablement, technology

    Sales Enablement in Large Corporations

    Posted by Sonia Slattery on Apr 26, 2019 2:44:18 PM

    Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments. 

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    Topics: Content marketing, digital marketing, Sales Enablement, Nuture leads

    8 steps to writing brilliant blogs for your business

    Posted by Kelsey Dinan on Mar 12, 2019 11:00:00 AM

    A quality blog helps your business get found online, builds relationships with prospective customer who are interested in your products and improves your ranking in search engines. The only problem?

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    Topics: Content marketing, content strategy, How To's

    How-to: 3 steps to conducting an efficient blog audit

    Posted by Kelsey Dinan on Feb 27, 2019 1:00:00 PM
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    Topics: Content marketing, content strategy, best practice, How To's

    2019’s Content Marketing Strategy Roundup: Part 3

    Posted by Kelsey Dinan on Jan 20, 2019 5:00:00 PM

    It’s the final blog in our three-part series, and it’s time to discuss strategy.

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    Topics: Content marketing

    2019’s Content Marketing Strategy Roundup: Part 2

    Posted by Kelsey Dinan on Jan 8, 2019 10:00:00 AM

    We’re back - Happy New Year, all!

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    Topics: Content marketing

    How to create a powerful brand story

    Posted by Kate Hughes on Aug 14, 2018 2:51:38 PM

    Perhaps your company has evolved and the story you’ve been telling about the founders (all long since retired) is out of date and falling flat with a new generation of customers. Or maybe the business grew in such a way that these things were never nailed down at the start. And – particularly if you’re a small or medium sized organisation – you may not have the skills in-house to make it happen.

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    Topics: Content marketing, digital marketing

    Why is my content not working?

    Posted by Sonia Slattery on Apr 4, 2018 2:32:32 PM

    If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may have spent a small-fortune creating).

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    Topics: Content marketing

    Next #KiwiHUG 12th April 2018. Event Topic: "How to Generate More Website Traffic"

    Posted by Boyd Wason on Mar 14, 2018 4:20:15 PM

    Come to our next KiwiHUG meet-up on Thursday 12th April in Auckland. You’ll hear from Jonathan Williams (HubSpot and ex-Google) on the latest tips, tricks, and tools to get more of the right type of people visiting your digital content and converting to leads. 

    We look forward to seeing you there!

    Register for free HUG event 18th April

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    Topics: Content marketing, #KiwiHUG Events

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