DBF BLOG.

How to create a powerful brand story

Posted by Kate Hughes on Aug 14, 2018 2:51:38 PM

Perhaps your company has evolved and the story you’ve been telling about the founders (all long since retired) is out of date and falling flat with a new generation of customers. Or maybe the business grew in such a way that these things were never nailed down at the start. And – particularly if you’re a small or medium sized organisation – you may not have the skills in-house to make it happen.

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Topics: Content marketing, digital marketing

Why is my content not working?

Posted by Sonia Slattery on Apr 4, 2018 2:32:32 PM

If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may have spent a small-fortune creating).

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Topics: Content marketing

Next #KiwiHUG 12th April 2018. Event Topic: "How to Generate More Website Traffic"

Posted by Boyd Wason on Mar 14, 2018 4:20:15 PM

Come to our next KiwiHUG meet-up on Thursday 12th April in Auckland. You’ll hear from Jonathan Williams (HubSpot and ex-Google) on the latest tips, tricks, and tools to get more of the right type of people visiting your digital content and converting to leads. 

We look forward to seeing you there!

Register for free HUG event 18th April

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Topics: Content marketing, #KiwiHUG Events

Content marketing trends for 2018

Posted by Sonia Slattery on Jan 31, 2018 11:23:13 AM

By now you’re sure to have noticed just how important content marketing is when it comes to attracting inbound leads and building strong customer relationships. And one of the keys to the success of content marketing is that it’s dynamic. Instead of just doing the same thing and expecting results, it evolves and keeps things fresh, in line with our ever changing digital world.

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Topics: Content marketing

Done by Friday set to follow up NZDM Awards success

Posted by Boyd Wason on Dec 19, 2017 11:59:15 AM
After a fantastic result at this years Direct Marketing Awards, where Done by Friday picked up 4 Golds, 2 Silvers and Bronze for its work with Kiwi Wealth, the agency is back in the running for next years awards evening. 
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Topics: Content marketing

KiwiHUG Event Recap: How to Create Engaging Content

Posted by Boyd Wason on Jun 30, 2017 10:56:27 AM

Creating engaging content has always been a major challenge for marketers. And with audience attention spans getting shorter and shorter, it's becoming harder than ever.

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Topics: #KiwiHUG Events, Content marketing

4 Keys to eBook Content Marketing Success

Posted by Sonia Slattery on Apr 7, 2017 2:59:44 PM

Most people believe there is no such thing as a free lunch, which is why so many people find free, genuinely informative, and well-made eBooks so valuable. Oh, you're giving me free information and insight into my business? Gimme, gimme, gimme, the masses cry.

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Topics: Content marketing

DBF Gold Winners at NZ Direct Marketing Awards 2016

Posted by Boyd Wason on Feb 24, 2017 12:19:27 PM


Done By Friday’s impressive Inbound Marketing results for GMI were celebrated at last night’s NZ Direct Marketing Awards 2016. Gaining four coveted gold awards, Done By Friday (DBF) took home a total of seven NZDM trophies, further cementing DBF’s position as New Zealand’s leading Inbound Marketing agency.


As the movement to use Inbound and content marketing continues to gain momentum, these awards are clear recognition that it gets results – and that DBF and Inbound Marketing are a winning combination.

The respected annual NZ Direct Marketing Awards recognise clients, agencies, consultancies and suppliers who have exhibited excellence in insight-driven direct marketing projects and campaigns, by connecting with customers on an individual basis and generating outstanding results.

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Topics: Content marketing

Why and How-to Do a Website Content Audit

Posted by Sonia Slattery on Feb 21, 2017 5:16:27 PM


Well-written SEO content drives your website traffic and increases sales, but how do you know you’re getting the most out of the content at the heart of your inbound marketing strategy? A simple content audit will assess your SEO and highlight opportunities to improve your content. Read on to find out if your website needs a content audit and how you can go about it.

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Topics: Content marketing

Content Marketing: Get Your Blogging Underway in 2017

Posted by Sonia Slattery on Feb 14, 2017 5:05:02 PM



There are many working parts to a successful inbound marketing strategy, with one of the most important being an effective blog. According to research by Hubspot.com, companies that blog have 55% more website visitors than those that don’t. And what’s more, B2C companies that blog get 88% more leads per month. With minimal effort, a blog can increase your SEO, convert your website visitors into qualified leads, and firmly establish your business as an industry leader.

But before you say, I’m too busy to create a whole blogging strategy, it is easier than you would think.

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Topics: Content marketing

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