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    Content marketing trends for 2018

    Posted by Sonia Slattery on Jan 31, 2018 11:23:13 AM
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    Topics: Content marketing

    Done by Friday set to follow up NZDM Awards success

    Posted by Boyd Wason on Dec 19, 2017 11:59:15 AM
    After a fantastic result at this years Direct Marketing Awards, where Done by Friday picked up 4 Golds, 2 Silvers and Bronze for its work with Kiwi Wealth, the agency is back in the running for next years awards evening. 
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    Topics: Content marketing

    KiwiHUG Event Recap: How to Create Engaging Content

    Posted by Boyd Wason on Jun 30, 2017 10:56:27 AM

    Creating engaging content has always been a major challenge for marketers. And with audience attention spans getting shorter and shorter, it's becoming harder than ever.

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    Topics: Content marketing, #KiwiHUG Events

    4 Keys to eBook Content Marketing Success

    Posted by Sonia Slattery on Apr 7, 2017 2:59:44 PM

    Most people believe there is no such thing as a free lunch, which is why so many people find free, genuinely informative, and well-made eBooks so valuable. Oh, you're giving me free information and insight into my business? Gimme, gimme, gimme, the masses cry.

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    Topics: Content marketing

    DBF Gold Winners at NZ Direct Marketing Awards 2016

    Posted by Boyd Wason on Feb 24, 2017 12:19:27 PM


    Done By Friday’s impressive Inbound Marketing results for GMI were celebrated at last night’s NZ Direct Marketing Awards 2016. Gaining four coveted gold awards, Done By Friday (DBF) took home a total of seven NZDM trophies, further cementing DBF’s position as New Zealand’s leading Inbound Marketing agency.


    As the movement to use Inbound and content marketing continues to gain momentum, these awards are clear recognition that it gets results – and that DBF and Inbound Marketing are a winning combination.

    The respected annual NZ Direct Marketing Awards recognise clients, agencies, consultancies and suppliers who have exhibited excellence in insight-driven direct marketing projects and campaigns, by connecting with customers on an individual basis and generating outstanding results.

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    Topics: Content marketing

    Why and How-to Do a Website Content Audit

    Posted by Sonia Slattery on Feb 21, 2017 5:16:27 PM


    Well-written SEO content drives your website traffic and increases sales, but how do you know you’re getting the most out of the content at the heart of your inbound marketing strategy? A simple content audit will assess your SEO and highlight opportunities to improve your content. Read on to find out if your website needs a content audit and how you can go about it.

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    Topics: Content marketing

    Content Marketing: Get Your Blogging Underway in 2017

    Posted by Sonia Slattery on Feb 14, 2017 5:05:02 PM



    There are many working parts to a successful inbound marketing strategy, with one of the most important being an effective blog. According to research by Hubspot.com, companies that blog have 55% more website visitors than those that don’t. And what’s more, B2C companies that blog get 88% more leads per month. With minimal effort, a blog can increase your SEO, convert your website visitors into qualified leads, and firmly establish your business as an industry leader.

    But before you say, I’m too busy to create a whole blogging strategy, it is easier than you would think.

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    Topics: Content marketing

    How to Nail Video Content in 2017

    Posted by Boyd Wason on Feb 3, 2017 11:25:29 AM


    If 2016 taught us anything, it’s that video content should not be underestimated when it comes to inbound marketing. Even though video was once considered a costly endeavour, research indicates that it’s more effective than ever for generating leads and increasing ROI. Read on to find out why you need video content, and how you can do it well in 2017.

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    Topics: Content marketing

    Six gifts for your savvy Marketing Manager

    Posted by Sonia Slattery on Dec 9, 2016 4:26:02 PM

    The festive season is here and while Marketing Managers are pouring over email distribution lists (and checking them twice), what are the hottest gifts you could slip into their Christmas stocking? There are loads of new tools and gadgets that will give them an insight into the trends and technology of 2017. Check out our top six gifts to buy for your Marketing Manager this Christmas - regardless of whether they’ve been naughty or nice.

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    Topics: Content marketing

    Done by Friday at INBOUND 2016

    Posted by Boyd Wason on Nov 9, 2016 1:31:31 PM

    INBOUND16 Day 03

    Today was our third incredible, action-packed day here at INBOUND16! We’re so excited to share our experiences with you.

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    Topics: Content marketing, Inbound Marketing

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