DBF BLOG.

How to create a powerful brand story

Posted by Kate Hughes on Aug 14, 2018 2:51:38 PM

Perhaps your company has evolved and the story you’ve been telling about the founders (all long since retired) is out of date and falling flat with a new generation of customers. Or maybe the business grew in such a way that these things were never nailed down at the start. And – particularly if you’re a small or medium sized organisation – you may not have the skills in-house to make it happen.

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Topics: Content marketing, digital marketing

Here's how to rank for your first snippet

Posted by Boyd Wason on May 21, 2018 8:59:21 AM

Just like any other marketer, you have probably dreamt about your site ranking #1 in Google search results. However, after investing sweat, tears and money in SEO optimisation, you might have realised that even appearing in the top 10 is not easy.

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Topics: digital marketing

Ten tips for creating a better customer experience

Posted by Boyd Wason on Feb 16, 2018 4:26:49 PM

We all know how important it is to turn every possible lead into a customer – it’s at the heart of every business. But the reality is that after the sale, with this focus it’s easy for your customers to be overlooked while you’re on the never-ending search for fresh leads. So how does this look for your business?

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Topics: digital marketing

Using Facebook lead ads for your business

Posted by Sonia Slattery on Jan 24, 2018 5:13:18 PM

As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could be a worthwhile investment of your advertising dollars. So what are Facebook lead ads, and are they the way to go for you?

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Topics: digital marketing

Video in Email - Changing The Game in 2017

Posted by Boyd Wason on Sep 14, 2017 12:09:41 PM

We’ve talked before on our blog about how the rise in video technology should be a key focus in your 2017 marketing strategy. And now with Apple enabling video playback within Apple Mail, it’s more important than ever that you ensure your business is ready for this growing trend and its impact on your marketing strategy.

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Topics: digital marketing

4 Key Ways To Optimise for Voice Search

Posted by Boyd Wason on May 8, 2017 12:53:53 PM

It all started with Siri. When Siri first came on the market, the technology was a novelty. Now with Cortana, Amazon Echo, Google Home and a whole lot of other technologies to choose from, it’s obvious where the future of search is heading.

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Topics: digital marketing

Chatterbot! Benefits of Using Business Chatbots

Posted by Sonia Slattery on Dec 12, 2016 3:03:53 PM


We’ve landed robots on mars, sent them into the unfathomable depths of the ocean, heck, they even have them scuttling around cleaning swimming pools while you laze poolside with a pina colada. Humans have explored and accomplished so much with robots, yet we’re still to create a robot that can help us keep up with the pace of the modern world. But now there are signs of a revolution—chatbots and messenger apps. Chatbots and messenger apps are the new, unexplored frontier, that is ripe with opportunities and set to boom. Make sure your business is ready for the journey.

 

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Topics: digital marketing

Are you ready for Google’s Mobile-First Indexing?

Posted by Boyd Wason on Dec 6, 2016 9:21:21 AM


Good news. If you’ve invested time and energy into your mobile site lately, then you should be in good shape for the latest change that’s about to hit us from Google.

Google’s mobile-first indexing is on the way. Acknowledging that the majority of searches are now happening on mobile devices, Google is changing its algorithm to index mobile pages BEFORE desktop website pages.

In this article we explain why, how and what this means for marketers and business owners who want to ensure their sites stay at the top of the Google game.


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Topics: digital marketing

Are Email Newsletters Killing Your Open Rates? | DBF Blog

Posted by Boyd Wason on Jun 28, 2016 10:02:15 AM

E-newsletters are one of the most common types of emails to send, but they are actually some of the hardest to do right. Their traditionally low open rates and even lower response rates have many digital marketers predicting that e-newsletters will go the way of the dinosaurs. And that will be the case – if we don’t evolve our strategies.

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Topics: digital marketing, Content marketing

Social Marketing 101: Using Facebook & LinkedIn

Posted by Sonia Slattery on Feb 24, 2016 2:24:40 PM

Social media is a driving force in marketing today, but it wasn't always.

Social media's early history was all about connecting with friends; where the idea of "sharing" was limited to a comment on a friend's My Space page or live journal entry.

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Topics: digital marketing

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