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    Influencers and the age of authenticity

    Posted by Kelsey Dinan on Jul 25, 2019 10:00:00 AM

    I’ve always been a little freaked out by the term ‘influencer’ - why are people happy to be influenced? I’ve often found it to be a relatively negative term on its own.

    Of course, there are good influences and bad influences, but what we’re seeing on our social media channels certainly aren't for good. A decent portion of these influencers (I won’t say all) aren’t being influenced by something good - they’re being influenced by money

    To what extent do influencers really, truly care about the products they’re sharing with their followers? You’ll find that this is where marketers - and the influencers they hire to promote their products or services - are going all wrong.

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    Topics: Content marketing, Inbound Marketing, digital marketing, Marketing Discussions

    Sales Enablement in Large Corporations

    Posted by Sonia Slattery on Apr 26, 2019 2:44:18 PM

    Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments. 

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    Topics: Content marketing, digital marketing, Sales Enablement, Nuture leads

    How To Know The Best Platform To Share My Content

    Posted by Sonia Slattery on Apr 11, 2019 11:05:24 AM

    As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.

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    Topics: Inbound Marketing, marketing automation, digital marketing, nzinboundagency

    How to create a powerful brand story

    Posted by Kate Hughes on Aug 14, 2018 2:51:38 PM

    Perhaps your company has evolved and the story you’ve been telling about the founders (all long since retired) is out of date and falling flat with a new generation of customers. Or maybe the business grew in such a way that these things were never nailed down at the start. And – particularly if you’re a small or medium sized organisation – you may not have the skills in-house to make it happen.

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    Topics: Content marketing, digital marketing

    Here's how to rank for your first snippet

    Posted by Boyd Wason on May 21, 2018 8:59:21 AM

    Just like any other marketer, you have probably dreamt about your site ranking #1 in Google search results. However, after investing sweat, tears and money in SEO optimisation, you might have realised that even appearing in the top 10 is not easy.

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    Topics: digital marketing

    Ten tips for creating a better customer experience

    Posted by Boyd Wason on Feb 16, 2018 4:26:49 PM

    We all know how important it is to turn every possible lead into a customer – it’s at the heart of every business. But the reality is that after the sale, with this focus it’s easy for your customers to be overlooked while you’re on the never-ending search for fresh leads. So how does this look for your business?

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    Topics: digital marketing

    Using Facebook lead ads for your business

    Posted by Sonia Slattery on Jan 24, 2018 5:13:18 PM

    As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could be a worthwhile investment of your advertising dollars. So what are Facebook lead ads, and are they the way to go for you?

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    Topics: digital marketing

    Video in Email - Changing The Game in 2017

    Posted by Boyd Wason on Sep 14, 2017 12:09:41 PM

    We’ve talked before on our blog about how the rise in video technology should be a key focus in your 2017 marketing strategy. And now with Apple enabling video playback within Apple Mail, it’s more important than ever that you ensure your business is ready for this growing trend and its impact on your marketing strategy.

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    Topics: digital marketing

    4 Key Ways To Optimise for Voice Search

    Posted by Boyd Wason on May 8, 2017 12:53:53 PM

    It all started with Siri. When Siri first came on the market, the technology was a novelty. Now with Cortana, Amazon Echo, Google Home and a whole lot of other technologies to choose from, it’s obvious where the future of search is heading.

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    Topics: digital marketing

    Chatterbot! Benefits of Using Business Chatbots

    Posted by Sonia Slattery on Dec 12, 2016 3:03:53 PM


    We’ve landed robots on mars, sent them into the unfathomable depths of the ocean, heck, they even have them scuttling around cleaning swimming pools while you laze poolside with a pina colada. Humans have explored and accomplished so much with robots, yet we’re still to create a robot that can help us keep up with the pace of the modern world. But now there are signs of a revolution—chatbots and messenger apps. Chatbots and messenger apps are the new, unexplored frontier, that is ripe with opportunities and set to boom. Make sure your business is ready for the journey.

     

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    Topics: digital marketing

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