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    Chatterbot! Benefits of Using Business Chatbots

    Posted by Sonia Slattery on Dec 12, 2016 3:03:53 PM


    We’ve landed robots on mars, sent them into the unfathomable depths of the ocean, heck, they even have them scuttling around cleaning swimming pools while you laze poolside with a pina colada. Humans have explored and accomplished so much with robots, yet we’re still to create a robot that can help us keep up with the pace of the modern world. But now there are signs of a revolution—chatbots and messenger apps. Chatbots and messenger apps are the new, unexplored frontier, that is ripe with opportunities and set to boom. Make sure your business is ready for the journey.

     

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    Topics: digital marketing

    Are you ready for Google’s Mobile-First Indexing?

    Posted by Boyd Wason on Dec 6, 2016 9:21:21 AM


    Good news. If you’ve invested time and energy into your mobile site lately, then you should be in good shape for the latest change that’s about to hit us from Google.

    Google’s mobile-first indexing is on the way. Acknowledging that the majority of searches are now happening on mobile devices, Google is changing its algorithm to index mobile pages BEFORE desktop website pages.

    In this article we explain why, how and what this means for marketers and business owners who want to ensure their sites stay at the top of the Google game.


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    Topics: digital marketing

    Are Email Newsletters Killing Your Open Rates? | DBF Blog

    Posted by Boyd Wason on Jun 28, 2016 10:02:15 AM

    E-newsletters are one of the most common types of emails to send, but they are actually some of the hardest to do right. Their traditionally low open rates and even lower response rates have many digital marketers predicting that e-newsletters will go the way of the dinosaurs. And that will be the case – if we don’t evolve our strategies.

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    Topics: Content marketing, digital marketing

    Social Marketing 101: Using Facebook & LinkedIn

    Posted by Sonia Slattery on Feb 24, 2016 2:24:40 PM

    Social media is a driving force in marketing today, but it wasn't always.

    Social media's early history was all about connecting with friends; where the idea of "sharing" was limited to a comment on a friend's My Space page or live journal entry.

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    Topics: digital marketing

    3 SEO Myths That Will Affect Your Online Strategy

    Posted by Boyd Wason on Jan 27, 2016 12:03:15 PM

    How often do you find yourself relying on Google to get to some form of an answer?

    Do you use it when you are actively looking to make a new purchase? Or is most of your search time consumed by getting the spelling right on a word that just won’t play ball with the suggestions in the corrections box?

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    Topics: digital marketing

    3 SEO Techniques to Optimise Your Blog

    Posted by Boyd Wason on Nov 13, 2015 3:34:39 PM



    Your content plays a huge role in your business' success, helping you expand your reach and enhancing your visibility on the Internet.

    Many companies employ various optimisation techniques, but with the changing algorithms running the world's biggest search engines, staying ahead of the curve can be essential to drawing in your target audience.

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    Topics: Content marketing, digital marketing

    Latest Marketing Automation Research: Top 10 Takeaways

    Posted by Boyd Wason on Nov 6, 2015 11:49:06 AM

    In the last 6 weeks, two of the biggest names in marketing automation have published reports on the state of Content Marketing in this part of the world.

    First came the State of Digital Marketing in Australia and New Zealand promoted by Marketo, followed a couple of weeks later by HubSpot's annual State of Inbound, which for the first time reported data on Australia and New Zealand.

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    Topics: marketing automation, digital marketing

    Social Media is Content Marketing's Secret Weapon

    Posted by Sonia Slattery on Jul 6, 2015 4:16:00 PM

    When you think of social media, lead generation is probably the last thing that springs to mind.

    However, it shouldn’t be and here's why…ccording to a recent study, 46% of people use social media when making a purchase, and 77% of B2C and 43% of B2B marketers have acquired customers through Facebook alone.

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    Topics: Content marketing, digital marketing

    How Content Marketing complements Native Advertising

    Posted by Sonia Slattery on Apr 28, 2015 11:08:00 AM

    Talk to people in the advertising industry and you can get wildly different views on what native advertising is. For some it’s content partnerships between brands and publishers, for others it's paid content promotion, and for a few it’s a new way to push advertising at people. Find out how native advertising is a natural complement to a good Content Marketing strategy.

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    Topics: Content marketing, Inbound Marketing, digital marketing

    HubSpot vs. CMS – what can HubSpot do that a CMS can’t?

    Posted by Sonia Slattery on Mar 16, 2015 8:29:00 PM

     

    We have the privelge of meeting many talented marketers who just want to get on with the job of doing Content Marketing. To help them communicate to their internal stakeholders what HubSpot can do compared to their existing website CMS, we've prepared this article. Hope it helps!

     

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    Topics: marketing automation, digital marketing

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