E-newsletters are one of the most common types of emails to send, but they are actually some of the hardest to do right. Their traditionally low open rates and even lower response rates have many digital marketers predicting that e-newsletters will go the way of the dinosaurs. And that will be the case – if we don’t evolve our strategies.
Social media is a driving force in marketing today, but it wasn't always.
Social media's early history was all about connecting with friends; where the idea of "sharing" was limited to a comment on a friend's My Space page or live journal entry.
Topics: digital marketing
How often do you find yourself relying on Google to get to some form of an answer?
Do you use it when you are actively looking to make a new purchase? Or is most of your search time consumed by getting the spelling right on a word that just won’t play ball with the suggestions in the corrections box?
Topics: digital marketing
Your content plays a huge role in your business' success, helping you expand your reach and enhancing your visibility on the Internet.
Many companies employ various optimisation techniques, but with the changing algorithms running the world's biggest search engines, staying ahead of the curve can be essential to drawing in your target audience.
In the last 6 weeks, two of the biggest names in marketing automation have published reports on the state of Content Marketing in this part of the world.
First came the State of Digital Marketing in Australia and New Zealand promoted by Marketo, followed a couple of weeks later by HubSpot's annual State of Inbound, which for the first time reported data on Australia and New Zealand.
When you think of social media, lead generation is probably the last thing that springs to mind.
However, it shouldn’t be and here's why…ccording to a recent study, 46% of people use social media when making a purchase, and 77% of B2C and 43% of B2B marketers have acquired customers through Facebook alone.
Talk to people in the advertising industry and you can get wildly different views on what native advertising is. For some it’s content partnerships between brands and publishers, for others it's paid content promotion, and for a few it’s a new way to push advertising at people. Find out how native advertising is a natural complement to a good Content Marketing strategy.
We have the privelge of meeting many talented marketers who just want to get on with the job of doing Content Marketing. To help them communicate to their internal stakeholders what HubSpot can do compared to their existing website CMS, we've prepared this article. Hope it helps!
It’s clear — smart companies are adapting in a world gone digital and shifting their marketing spend to where buyers are doing their research and discovery — online. It’s just common sense when 79% of shoppers are spending at least 50% of their shopping time researching products online.
However, most New Zealand businesses don’t have the time and resources required to up-skill people on Content Marketing must-haves and to develop a co-ordinated approach across disparate digital channels. Smart NZ companies are turning to agencies for help - but there's agencies, and there's agencies who 'get' Content Marketing. How can you tell the difference and choose the right Content Marketing agency for your business?
Email is back – and sexier than ever. Always a solid performer, a well executed email marketing programme has, in recent years, been pushed aside by its 'cooler' social media counterparts.