Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.
Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.
However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.
In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!).