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    5 lessons we learned from our first live webinar experience

    Posted by Sonia Slattery on Sep 3, 2019 11:14:52 AM

    We prepped and practiced... In a perfect world, our live webinar would have gone off without a hitch. Of course, we weren’t so lucky. So here's what we learned.

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    Topics: digital marketing, How To's, technology

    How to: Use HubSpot snippets to save time and build trust

    Posted by Sonia Slattery on Jun 4, 2019 11:00:00 AM

    Every day the average salesperson juggles a hundred and one urgent tasks while facing constant pressure to deliver results. It can feel like there just isn't enough time in the week to deliver excellence.

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    Topics: Sales Enablement, nzinboundagency, How To's, technology

    How To Write For Marketing Automation

    Posted by Sonia Slattery on Mar 21, 2019 2:33:56 PM

    Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.

    Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.

    However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.

    In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!). 

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    Topics: Inbound Marketing, marketing automation, How To's

    8 steps to writing brilliant blogs for your business

    Posted by Kelsey Dinan on Mar 12, 2019 11:00:00 AM

    A quality blog helps your business get found online, builds relationships with prospective customer who are interested in your products and improves your ranking in search engines. The only problem?

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    Topics: Content marketing, content strategy, How To's

    How-to: 3 steps to conducting an efficient blog audit

    Posted by Kelsey Dinan on Feb 27, 2019 1:00:00 PM
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    Topics: Content marketing, content strategy, best practice, How To's

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