Every day the average salesperson juggles a hundred and one urgent tasks while facing constant pressure to deliver results. It can feel like there just isn't enough time in the week to deliver excellence.
Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.
Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.
However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.
In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!).
A quality blog helps your business get found online, builds relationships with prospective customer who are interested in your products and improves your ranking in search engines. The only problem?