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    What on earth is Sales Enablement?

    Posted by Sonia Slattery on May 16, 2019 9:16:40 AM

    Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they need from marketing and marketing don't get feedback so that they can fine-tune their approach.

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    Topics: Content marketing, Inbound Marketing, Sales Enablement

    Three essential requirements for sales enablement technology

    Posted by Sonia Slattery on May 7, 2019 11:35:54 AM

    Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! In this day and age, the great news is that technology is our best friend and there are many ways to use technology to assist your sales and marketing teams with streamlining and improving their lead generation and sales conversion approaches. So what should you look for in your sales enablement tech stack to arm them with the right tools?

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    Topics: Content marketing, Inbound Marketing, marketing automation, Sales Enablement, technology

    How To Know The Best Platform To Share My Content

    Posted by Sonia Slattery on Apr 11, 2019 11:05:24 AM

    As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.

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    Topics: Inbound Marketing, marketing automation, digital marketing, nzinboundagency

    How To Write For Marketing Automation

    Posted by Sonia Slattery on Mar 21, 2019 2:33:56 PM

    Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.

    Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.

    However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.

    In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!). 

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    Topics: Inbound Marketing, marketing automation, How To's

    Matchmaking 101: How to find your perfect inbound marketing agency

    Posted by Kelsey Dinan on Jan 25, 2019 8:00:00 AM

    'We're experts in all-things marketing.' 'We're experts in digital marketing.' 'We're experts in all-things digital ." Okay okay, we get it. There are a lot of experts. But how do you cut through all the hype and find out which expert is the right one for you?

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    Topics: Inbound Marketing, agency, nzinboundagency

    How GDPR will impact your NZ Marketing

    Posted by Katie Grant on Oct 18, 2018 11:14:53 AM

    If you find yourself feeling lost hearing this acronym thrown around the office, you’re not alone. GDPR is the latest buzzword making waves across the global marketing community - but what exactly is it? To learn more, we turned to our newest Inbound Strategist, Katie Grant.

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    Topics: Inbound Marketing

    Best HubSpot Agencies NZ

    Posted by Sonia Slattery on Sep 10, 2018 11:46:02 AM

    Here at DBF, we’re talking about inbound marketing with marketers and business owners from a broad range of company types and industries, all the time. So it’s not surprising that that we often get asked about other good HubSpot and inbound marketing agencies in New Zealand. In this article, we share who we think are the other best agencies to evaluate if you're in the market for a HubSpot agency partner.

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    Topics: Inbound Marketing

    How much should you spend on marketing if you want to grow?

    Posted by Boyd Wason on Jul 10, 2018 9:41:53 AM

    Marketing is crucial for your business' growth, so it's important you understand how it's going to fit into your overall business strategy.

    Nowadays, most companies have some sort of marketing strategy in play... but not all are successful with execution. So what's the secret to good execution (other than employing a savvy marketing team)?

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    Topics: Inbound Marketing

    How Inbound Marketing helped FRAMECAD exceed targets by 1,314%

    Posted by Sonia Slattery on Mar 31, 2018 7:11:22 AM

    FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, DBF to find a way to increase leads and better support their distributed sales force. Find out how this multi-award winning work has not only delivered leads that far exceed expectations, but has also changed the way the business approaches marketing for good. 

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    Topics: Case Studies, Inbound Marketing

    How a new Motorhome Selector Tool shifted gears for Wilderness

    Posted by Sonia Slattery on Mar 31, 2018 7:10:39 AM

    When Wilderness Motorhomes reached out to Inbound Marketing agency, DBF, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery (literally!) with the invention of new way for holiday-planners to evaluate and select the perfect motorhome for their 'trip of a lifetime'. Find out how this multi-award winning solution was created and why it has been so successful. 

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    Topics: Case Studies, Inbound Marketing

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