DBF BLOG.

How GDPR will impact your NZ Marketing

Posted by Katie Grant on Oct 18, 2018 11:14:53 AM

If you find yourself feeling lost hearing this acronym thrown around the office, you’re not alone. GDPR is the latest buzzword making waves across the global marketing community - but what exactly is it? To learn more, we turned to our newest Inbound Strategist, Katie Grant.

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Topics: Inbound Marketing

Best HubSpot Agencies NZ

Posted by Sonia Slattery on Sep 10, 2018 11:46:02 AM

Here at DBF, we’re talking about inbound marketing with marketers and business owners from a broad range of company types and industries, all the time. So it’s not surprising that that we often get asked about other good HubSpot and inbound marketing agencies in New Zealand. In this article, we share who we think are the other best agencies to evaluate if you're in the market for a HubSpot agency partner.

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Topics: Inbound Marketing

How much should you spend on marketing if you want to grow?

Posted by Boyd Wason on Jul 10, 2018 9:41:53 AM

Marketing is crucial for your business' growth, so it's important you understand how it's going to fit into your overall business strategy.

Nowadays, most companies have some sort of marketing strategy in play... but not all are successful with execution. So what's the secret to good execution (other than employing a savvy marketing team)?

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Topics: Inbound Marketing

How Inbound Marketing helped FRAMECAD exceed targets by 1,314%

Posted by Sonia Slattery on Mar 31, 2018 7:11:22 AM

FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, DBF to find a way to increase leads and better support their distributed sales force. Find out how this multi-award winning work has not only delivered leads that far exceed expectations, but has also changed the way the business approaches marketing for good. 

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Topics: Inbound Marketing

How a new Motorhome Selector Tool shifted gears for Wilderness

Posted by Sonia Slattery on Mar 31, 2018 7:10:39 AM

When Wilderness Motorhomes reached out to Inbound Marketing agency, DBF, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery (literally!) with the invention of new way for holiday-planners to evaluate and select the perfect motorhome for their 'trip of a lifetime'. Find out how this multi-award winning solution was created and why it has been so successful. 

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Topics: Inbound Marketing

How to Create Marketing Personas

Posted by Sonia Slattery on Aug 7, 2017 5:21:13 PM

Here at DBF we’ve used personas for many years to help us design digital campaigns that resonate with the target audience. Now, helping our clients understand and develop personas is a vital first step in developing their Inbound Marketing strategy. 

So, what exactly is a persona? How does it aid the creation of relevant content? And how do you create personas? We explore just that in our blog.

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Topics: Inbound Marketing

4 Key Metrics of Your Inbound Marketing Strategy

Posted by Boyd Wason on Jul 21, 2017 4:07:19 PM


It can be hard juggling the day to day demands of business while still paying close attention to your inbound marketing strategy - especially when it comes to analysing your ROI. If you feel this way, you’re not alone.

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Topics: Inbound Marketing

Key takeaways from Hubspot’s State of Inbound 2017

Posted by Boyd Wason on Jun 12, 2017 10:47:30 AM

It’s out again, your go-to marketing and sales report! The Hubspot State of Inbound 2017 is packed with useful insights into the ever-changing world of inbound marketing. State of Inbound 2017

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Topics: Inbound Marketing

Wondering Why Your Inbound Marketing Isn’t Converting?

Posted by Boyd Wason on May 18, 2017 3:09:31 PM

Inbound marketing is becoming a vital part of any successful marketing strategy, but proving the ROI of these strategies is still a major challenge. One crucial way of proving inbound marketing’s effectiveness is the number of lead conversions generated from what you do. So this brings us to the question - what can you do if your inbound marketing is failing to convert?

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Topics: Inbound Marketing

Done by Friday Achieves Hubspot Platinum Status

Posted by Boyd Wason on Apr 18, 2017 2:04:42 PM

Done by Friday has achieved Platinum status with HubSpot, showing again that DBF is New Zealand’s leading inbound marketing agency. This status is only given to agencies who have executed inbound marketing services to the highest standards, and DBF are the first agency in New Zealand to earn it.

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Topics: Inbound Marketing

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