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    How To Know The Best Platform To Share My Content

    Posted by Sonia Slattery on Apr 11, 2019 11:05:24 AM

    As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.

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    Topics: Inbound Marketing, marketing automation, digital marketing, nzinboundagency

    How To Write For Marketing Automation

    Posted by Sonia Slattery on Mar 21, 2019 2:33:56 PM

    Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.

    Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.

    However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.

    In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!). 

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    Topics: Inbound Marketing, marketing automation, How To's

    Marketing Automation off to uni thanks to Done by Friday and Unitec

    Posted by Boyd Wason on May 1, 2018 9:24:10 AM

    Done by Friday and Unitec have joined forces to bring you an Inbound Marketing course that will give you real-life experience using key marketing automation software HubSpot and the latest Inbound Marketing theory. 

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    Topics: marketing automation

    What Marketing tasks can you automate?

    Posted by Sonia Slattery on Dec 8, 2017 2:11:45 PM

    In many of our recent blogs we’ve discussed the benefits of marketing automation and how to choose a marketing automation platform. But let’s back up the truck a little...all this is great stuff, but what if you’re unsure about exactly what marketing tasks you can even expect to automate?

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    Topics: marketing automation

    5 tips to select the right Marketing Automation platform

    Posted by Sonia Slattery on Nov 24, 2017 3:47:47 PM

    Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, disperate databases and inefficient publishing demands, then chances are you’ve been doing some research into automation platforms.

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    Topics: marketing automation

    How to Capture and Nurture leads at Events with Marketing Automation

    Posted by Sonia Slattery on Oct 12, 2017 2:08:43 PM

    Many of our clients use events and conferences to promote their products and services locally and internationally.

    Did you know you can leverage your HubSpot platform (or other marketing automation platform), to capture interest from leads who visit you at events? And, did you know that by capturing these leads, you can then nurture them with relevant content just like you do with any other Inbound Marketing activity?

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    Topics: marketing automation

    The Modern Marketer’s Guide to Marketing Automation

    Posted by Sonia Slattery on Sep 14, 2017 12:06:07 PM

    Marketing Automation is much more than just a trendy buzzword — it’s here to stay and is destined to become the status quo for any successful inbound marketing strategy. We’re so impressed with the potential of Marketing Automation that we’ve written an eBook to showcase its bounty of benefits. Here’s a little insight from The Modern Marketer’s Guide to Marketing Automation.

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    Topics: marketing automation

    How Marketing Automation Can Help Your Business

    Posted by Sonia Slattery on Sep 14, 2017 12:05:39 PM

    Recently, Inbound legends Hubspot surveyed a bevy of marketers to reveal their biggest marketing challenges. Check out the top three across respondents below:

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    Topics: marketing automation

    How to Get Customers to Open Your Emails

    Posted by Boyd Wason on Sep 11, 2017 12:57:44 PM

    An email marketing campaign can be extremely effective, giving you the opportunity to make your message available to thousands of subscribers with a few easy clicks.

    That is, of course, if they can be bothered to open your emails. One of the biggest challenges in email marketing is not only crafting an interesting piece of content worthy of distribution but doing so in a way that will make sure your emails are read rather than sent straight to the ‘spam box’.

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    Topics: marketing automation

    3 Tips to Optimise Landing Page Conversion Rate

    Posted by Sonia Slattery on Sep 11, 2017 12:55:32 PM

    When consumers encounter a compelling offer from a company, whether it's for a product, service, or subscription, it may seem as if the battle is half won.

    Converting a new lead seems inevitable. That is, until the customer finds himself on your home page without an easy way to get what he's looking for. Suddenly, a sure thing becomes a lot more uncertain.

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    Topics: marketing automation

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