logo_white
  • |
  • hamburger-icon
  • hamburger-icon
    rebranding-w

    Influencers and the age of authenticity

    Posted by Kelsey Dinan on Jul 25, 2019 10:00:00 AM

    I’ve always been a little freaked out by the term ‘influencer’ - why are people happy to be influenced? I’ve often found it to be a relatively negative term on its own.

    Of course, there are good influences and bad influences, but what we’re seeing on our social media channels certainly aren't for good. A decent portion of these influencers (I won’t say all) aren’t being influenced by something good - they’re being influenced by money

    To what extent do influencers really, truly care about the products they’re sharing with their followers? You’ll find that this is where marketers - and the influencers they hire to promote their products or services - are going all wrong.

    Read More

    Topics: Content marketing, Inbound Marketing, digital marketing, Marketing Discussions

    How to better qualify leads:  5 easy tactics that work fast

    Posted by Sonia Slattery on Jul 2, 2019 11:00:00 AM

    Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of affairs is common in most New Zealand businesses, thanks to a damaging disconnect between marketing and sales.

    Read More

    Topics: marketing automation, Sales Enablement, Nuture leads, Marketing Discussions

    What would you like to read about?

    How To's
    Case Studies
    Marketing Discussions
    Filter

    Recent Articles

    New Call-to-action
    New Call-to-action

    Subscribe to Blog Updates