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    How to better qualify leads:  5 easy tactics that work fast

    Posted by Sonia Slattery on Jul 2, 2019 11:00:00 AM

    Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of affairs is common in most New Zealand businesses, thanks to a damaging disconnect between marketing and sales.

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    Topics: marketing automation, Sales Enablement, Nuture leads, Marketing Discussions

    Sales Enablement in Large Corporations

    Posted by Sonia Slattery on Apr 26, 2019 2:44:18 PM

    Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments. 

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    Topics: Content marketing, digital marketing, Sales Enablement, Nuture leads

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