Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of affairs is common in most New Zealand businesses, thanks to a damaging disconnect between marketing and sales.
Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments.