• Content Marketing
  • Lead Generation
  • Marketing Automation


Reaching and connecting with the right customers in multiple international markets was becoming increasingly difficult - and expensive - for Wilderness Motorhomes. With large corporate players eating up the lion's share of paid Google advertising and hiking up CPCs, Wilderness knew there had to be a better way to get cut through and reach the right customers. Taking the brave move of cutting Adwords spend entirely, they embarked on an organic, earned media journey with content marketing.


DBF developed a content marketing strategy that would turn heads in the industry and provide, for the first time, end-to-end measurable ROI.

Where the competition remained playing in the world of vehicle specs, discounts and generic travel itineraries, Wilderness' content marketing strategy ventured into the world of personas. Data-driven persona insights inform the creation of compelling content that helps Wilderness’ ideal customers realise their goals and get one step closer to their dream NZ holiday.

Underpinned by cleverly configured marketing automation, the strategy was able to be implemented efficiently, with every component of the earned/organic programme being measurable back to dollar spent.

WILDERNESS - Motorhome Selector
WILDERNESS - Be here with Wilderness eBook


Fast track a few months and the strategy is consistently exceeding targets and delivering a stream of highly qualified leads to the business. Recent CRM integration is now closing the loop on the strategy, and for the first time, Wilderness can see and measure their entire sales funnel from prospect to customer.

This programme has been nominated in as a finalist in the NZDM Awards 2017. We look forward to the results annnouncement in early March 2018!

“We have a longstanding and trusted partnership with DBF. When DBF presented the concept of the new Inbound Methodology and HubSpot platform, we quickly realised the value of the strategy to our business, which requires highly specialised B2B content. The results we are getting are delivering a return on investment, even in the early days of our programme. We look forward to continuing to rolling it out and seeing how the results build.”