Content marketing
MASTERCLASS — THURSDAY OCTOBER 24, 5PM
MASTERCLASS — THURSDAY OCTOBER 24, 5PM
["marketing automation", "sales enablement", "nuture leads", "marketing discussions"]
Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of affairs is common in most New Zealand businesses, thanks to a damaging disconnect between marketing and sales.
["content marketing", "inbound marketing", "marketing automation", "sales enablement", "technology"]
Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! In this day and age, the great news is that technology is our best friend and there are many ways to use technology to assist your sales and marketing teams with streamlining and improving their lead generation and sales conversion approaches. So what should you look for in your sales enablement tech stack to arm them with the right tools?
["content marketing", "digital marketing", "sales enablement", "nuture leads"]
Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments.
["inbound marketing", "marketing automation", "digital marketing", "nzinboundagency"]
As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.
["inbound marketing", "marketing automation", "how tos"]
Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.
Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.
However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.
In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!).
["content strategy", "best practice"]
2018 sure was a roller coaster. Whether you enjoyed the trip or not, you're still here! And with the year coming to a close, it's best to gear up and get ready for what's in store this coming 2019.
As they say, out with the old and in with the new - this is especially true with your content marketing strategy if you want to stay ahead of the game. In this first blog of our three-part series, we’ve compiled content marketing strategy tips that can give you a head start in 2019.
["#kiwihug events"]
Join us at our next KiwiHUG event on Thursday the 28th of June at Grid Auckland. Guest speakers from Done By Friday and HubSpot will share the latest innovations in marketing technology and how you can utilise these to improve your customer experience.
["digital marketing"]
Just like any other marketer, you have probably dreamt about your site ranking #1 in Google search results. However, after investing sweat, tears and money in SEO optimisation, you might have realised that even appearing in the top 10 is not easy.
["marketing automation"]
Done by Friday and Unitec have joined forces to bring you an Inbound Marketing course that will give you real-life experience using key marketing automation software HubSpot and the latest Inbound Marketing theory.
["case studies", "inbound marketing"]
FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, Engaging Partners to find a way to increase leads and better support their distributed sales force. Find out how this multi-award winning work has not only delivered leads that far exceed expectations, but has also changed the way the business approaches marketing for good.
["case studies", "inbound marketing"]
When Wilderness Motorhomes reached out to Inbound Marketing agency, Engaging Partners, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery (literally!) with the invention of new way for holiday-planners to evaluate and select the perfect motorhome for their 'trip of a lifetime'. Find out how this multi-award winning solution was created and why it has been so successful.
["content marketing", "#kiwihug events"]
Come to our next KiwiHUG meet-up on Thursday 12th April in Auckland. You’ll hear from Jonathan Williams (HubSpot and ex-Google) on the latest tips, tricks, and tools to get more of the right type of people visiting your digital content and converting to leads.
We look forward to seeing you there!
["digital marketing"]
As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could be a worthwhile investment of your advertising dollars. So what are Facebook lead ads, and are they the way to go for you?
["marketing automation"]
In many of our recent blogs we’ve discussed the benefits of marketing automation and how to choose a marketing automation platform. But let’s back up the truck a little...all this is great stuff, but what if you’re unsure about exactly what marketing tasks you can even expect to automate?
["marketing automation"]
Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, disperate databases and inefficient publishing demands, then chances are you’ve been doing some research into automation platforms.
["nurture leads"]
It’s month end. You’re looking at your GA results. Your website stats are looking healthy – but for some reason, they just don’t seem to be converting into leads and sales for your business.
If this sounds familiar then it’s time to look at nurturing – your leads, that is!
With the smarts of todays marketing automation platforms, it’s entirely achievable to design and implement highly sophisticated lead nurture programmes that close this gap, gently encouraging your website visitors and leads towards purchase.
In this article we explain why and how lead nurture programmes work, and throw in a few tips for beginners AND experts (if you’re already on this journey).
["world gone digital"]
Marketing in a world gone digital can be terrifying.
The frightening truth is digital marketing today needs to be a core function - one that connects marketing activity with all aspects of a business and every touch point of a customer relationship, but making the shift can be scary.
So today, in a move designed to better support our clients, Done by Friday has become Done by Friday the 13th – an Inbound Marketing agency that focuses on providing specialist content and inbound marketing services to businesses in need of a marketing transfusion, yet too afraid to leave the house.
["marketing automation"]
Many of our clients use events and conferences to promote their products and services locally and internationally.
Did you know you can leverage your HubSpot platform (or other marketing automation platform), to capture interest from leads who visit you at events? And, did you know that by capturing these leads, you can then nurture them with relevant content just like you do with any other Inbound Marketing activity?
["marketing automation"]
Marketing Automation is much more than just a trendy buzzword — it’s here to stay and is destined to become the status quo for any successful inbound marketing strategy. We’re so impressed with the potential of Marketing Automation that we’ve written an eBook to showcase its bounty of benefits. Here’s a little insight from The Modern Marketer’s Guide to Marketing Automation.
["marketing automation"]
Recently, Inbound legends Hubspot surveyed a bevy of marketers to reveal their biggest marketing challenges. Check out the top three across respondents below:
["marketing automation"]
An email marketing campaign can be extremely effective, giving you the opportunity to make your message available to thousands of subscribers with a few easy clicks.
That is, of course, if they can be bothered to open your emails. One of the biggest challenges in email marketing is not only crafting an interesting piece of content worthy of distribution but doing so in a way that will make sure your emails are read rather than sent straight to the ‘spam box’.
["inbound marketing"]
It can be hard juggling the day to day demands of business while still paying close attention to your inbound marketing strategy - especially when it comes to analysing your ROI. If you feel this way, you’re not alone.
["inbound marketing"]
It’s out again, your go-to marketing and sales report! The Hubspot State of Inbound 2017 is packed with useful insights into the ever-changing world of inbound marketing. State of Inbound 2017
["inbound marketing"]
Inbound marketing is becoming a vital part of any successful marketing strategy, but proving the ROI of these strategies is still a major challenge. One crucial way of proving inbound marketing’s effectiveness is the number of lead conversions generated from what you do. So this brings us to the question - what can you do if your inbound marketing is failing to convert?
["inbound marketing"]
Done by Friday has achieved Platinum status with HubSpot, showing again that DBF is New Zealand’s leading inbound marketing agency. This status is only given to agencies who have executed inbound marketing services to the highest standards, and DBF are the first agency in New Zealand to earn it.
["#kiwihug events", "sales enablement"]
Early this month the Done by Friday team hosted another successful HubSpot User Group (HUG) event. What a turn out! The growing network of inbound marketers filled the Viaduct venue to discuss the hot topic of Sales Enablement.
["inbound marketing"]
Everyone wants their website content at the top of the Google search results page, and with good reason when the first result, on average, captures 33% of search traffic. As a savvy marketer, you know that competition for this space is fierce and can be expensive if you're boosting your organic results with Google Adwords or Bing Ads.
Any marketer worth their 2c today knows that if you want to organically shimmy your way up the search result ladder, then search engine optimisation (SEO) is a must. Although SEO is a constantly changing discipline and can quickly become very sophisticated, we've written this article to give you a quick recap on three key things you should know about SEO today, to ensure your company website is keeping up...
["inbound marketing"]
If 2017 is your year to tackle Inbound Marketing, then you've come to the right place. In this article we share our 5 fundamentals of Inbound Marketing - a starting point to get you thinking about what you're doing, or not quite doing right to attract visitors, nurture leads and convert customers for your business.
And if you're looking for the ultimate guide to Inbound Marketing, then you can download our free eBook - Double your lead generation in 30 days!
["content marketing", "#kiwihug events"]
Over the last few weeks the Done by Friday team, with some help from our friends at Concentrate and HubSpot, have hosted HubSpot User Group (HUG) events in Auckland and our very first Wellywood event - all in an effort to bring together New Zealand’s growing network of inbound marketers.
["content marketing", "inbound marketing"]
If you’re tasked with growing your website traffic, increasing the quality and quantity of leads that you pass to your sales team and driving your sales revenue targets, then the upcoming Auckland Grow With HubSpot event is for you!
["content marketing", "digital marketing"]
Many companies employ various optimisation techniques, but with the changing algorithms running the world's biggest search engines, staying ahead of the curve can be essential to drawing in your target audience.
["content marketing", "inbound marketing"]
The growing popularity of content marketing has made marketing blogs one of the most powerful tools in the digital marketing toolbox - the fact is, businesses with blogs attract far more visitors than businesses without blogs.
["content marketing", "digital marketing"]
However, it shouldn’t be and here's why…ccording to a recent study, 46% of people use social media when making a purchase, and 77% of B2C and 43% of B2B marketers have acquired customers through Facebook alone.
["content marketing", "inbound marketing", "marketing automation"]
Developing an effective content marketing strategy is both an art and a science. The art comes from having a passionate team of individuals who have a proven track record creating content marketing programmes that deliver business results. When it comes to the science, it's about having the best marketing technology tools to deliver the strategy.
["content marketing", "digital marketing"]
I'm sure you appreciate that Social Media is for more than just liking funny cat pictures or tweeting what someone said on TV. Recently we’ve come across a number of businesses that are struggling to see how they can harness the power of Social Media, that is until we’ve shown them how it use it to generate leads as part of a Content Marketing programme.
["content marketing", "inbound marketing", "digital marketing"]
You’re bound to have heard numberous strategies and theories about how to build a social media following for brands - content is king, it’s a two-way conversation, don’t be salesy - maybe you’ve even read chapter 29 in our eBook – 32 Proven Content Marketing Tips, Tricks and Ideas!
These strategies are all correct, but how do you turn these ideas into practise? Here are a few tactics you can start implementing today to build upon these fundamental strategies.
