Inbound Marketing.

We are Inbound Marketing Specialists.

Inbound Marketing helps you attract prospects to your digital content, convert them into leads, and nurture them to become customers and raving fans – without interrupting them!

Want a piece of this for your business? Then read on…

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What is Inbound Marketing?

  • Inbound marketing focuses on attracting customers using content and communications that are relevant and helpful — and stay well away from being interruptive.
  • With inbound marketing, the people that you are targeting (your potential customers) find your business through blogs, search engines, and social media.
  • It’s different to outbound marketing, as inbound marketing doesn’t need to fight for the attention of potential customers.
  • Inbound marketing brings in qualified prospects and builds credibility and trust in your business by using content created to address the problems and needs of your ideal customers.

How we do Inbound at DBF

  • Inbound Marketing lets people discover your content at the exact right time that they need it, by nurturing them through a journey which will reach them much sooner than traditional marketing would.
  • By using Inbound Marketing methodology, we can recognise what people are looking for before they are aware of what their issues are, and before they understand the solutions available to them. We then nurture people through the decision stages of their research, using compelling content, until they become major fans of your business and what you’re offering.
  • Understanding your personas (your target customers) and their buyer journeys is key to the success of Inbound Marketing methodology. It means we can identify the topics and types of content that will attract them to your website and when they get there, they’ll be more willing to give you their name and email address to get your content, because it helps solve their problems.

Our Inbound Marketing Methodology.


    Attract strangers to your content through social media, blogging and carefully selected paid media channels.


    Convert visitors into leads by creating compelling content that solves their problems, so they are willing to exchange their email address to get it.


    Nurture leads with relevant content to allow them to evaluate your products and services, and when they’re ready, make them an offer to join you.


    Continue to provide helpful content to surporse and delight throughout the sales and onboarding process.

From Our Blog.

Next #KiwiHUG 12th April 2018. Event Topic: "How to Generate More Website Traffic"

Come to our next KiwiHUG meet-up on Thursday 12th April in Auckland. You’ll hear from Jonathan Williams (HubSpot and ex-Google) on the latest tips, tricks, and tools to get more of the right type...

Done by Friday gets it done, again!

What a night! DBF demonstrated leadership in Inbound Marketing yet again with the success of our entries in the 2017 NZDM awards announced last night.

Ten tips for creating a better customer experience

We all know how important it is to turn every possible lead into a customer – it’s at the heart of every business. But the reality is that after the sale, with this focus it’s easy for your...