We prepped and practiced... In a perfect world, our live webinar would have gone off without a hitch. Of course, we weren’t so lucky. So here's what we learned.
How we do Inbound at DBF
- Inbound Marketing lets people discover your content at the exact right time that they need it, by nurturing them through a journey which will reach them much sooner than traditional marketing would.
- By using Inbound Marketing methodology, we can recognise what people are looking for before they are aware of what their issues are, and before they understand the solutions available to them. We then nurture people through the decision stages of their research, using compelling content, until they become major fans of your business and what you’re offering.
- Understanding your personas (your target customers) and their buyer journeys is key to the success of Inbound Marketing methodology. It means we can identify the topics and types of content that will attract them to your website and when they get there, they’ll be more willing to give you their name and email address to get your content, because it helps solve their problems.