A marketing automation solution should enable you to reach out to the people who need your products and services in the right digital places.
Every response should be able to be recorded and tracked. From looking at a web page, to clicking on a banner or downloading an attachment, a marketing automation solution should allow you to see every interaction a person has with your brand online.
A good marketing automation system should allow you to build a relationship with people through the interactions they have with you online. If they’ve downloaded your eBook before, don’t show it to them again. Why not give them something else they will value, or ask them to tell you what they thought about it?
The role of the Inbound Marketing automation system is to attract, nurture and convert leads into sales. Lead nurturing must feed sales.
In many of our recent blogs we’ve discussed the benefits of marketing automation and how to choose a marketing automation platform. But let’s back up the truck a little...all this is great stuff,...
Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, disperate databases and inefficient publishing...