“Watch the scenery, not the meter.”
Brief:
Promote Air New Zealand Taxis to Air New Zealand domestic travellers.
Challenge:
Create messaging that could be used across Air New Zealand’s owned media, particularly on-screen in domestic flights.
Response:
By showcasing New Zealand’s natural beauty, we encouraged passengers to take an Air New Zealand taxi, sit back, relax and watch the scenery, not the meter.
- Art Direction
- Film