“Taking style to new heights.”
Brief:
Develop a consumer campaign to drive brand awareness of the Austral Bricks brand and demonstrate the brands commitment to style, design and innovation.
Challenge:
Make bricks sexy and create SEO love for the main product promoted – Austral Bricks.
Response:
Tango developed a multi-channel brand campaign to meet the brief, which included above the line print adverts showcasing high-profile Australian design/style icons. The media directed people to a microsite that expanded on each celebrity’s ‘style and substance’ story, and profiled the bricks used in each shoot, in turn leading the user to find out more about the products.
- Art Direction
- Copywriting
- Film
- Typography
- Web Development